How To…Pitch Satellite Radio

If you ask most PR execs their strategy for successfully and consistently booking clients and executives on satellite radio, a dazed, glassy-eyed look tends to envelop their face. The unease is

understandable: satellite radio programming, on the surface, has a wild, wild west element to it. There are no hard and fast rules, and a massive and constantly changing lineup schedule can make

scheduling radio bookings with the satellite radio entities challenging.