In today's media landscape, blogs are to communications what radio was in the 1920s and 30s, television in the 1940s and 50s, and newspapers in the 1960s and 70s, thus
requiring PR professionals to continuously evolve their pitching strategies. While senior executives often hover above the trenches where most pitching takes place, their junior
associates must be up on all strategies that produce results. Pitching blogs, though, can be uncharted territory.