How To: Maximize The Time You Spend At A Conference

The Public Relations Society of America's 2006 International Conference may be in the rearview mirror, but it still resonates as a lesson in the importance of approaching a

multi-day conference with a strategy. The combination of sessions that overlap and the hundreds of practitioners gathering to share ideas offers both ample opportunity to come

away with binders of good information and ample risk of being overwhelmed and, consequently, unproductive.