How To…’Leave A Message After The Beep…’

Every PR person knows that most phone calls to media people are received by voice mail rather than a live person. It's frustrating, but it's a fact of life. It's particularly

exasperating when our supervisors or clients think that we have "media contacts" and private phone numbers that enable us to get through the clutter of e-mail and voice mail. Based

on many years of successes and failures, here is some advice.