Here are 8 questions to ask yourself from Emanate’s Matthew Rose:
1. Will this temporarily distract us from doing business, or severely impede us for a prolonged period of time?
2. Can the issue be solved through educating constituents on the facts?
3. Has the media uncovered similar issues before? If so, to what extent?
4. How will our customers, employees and investors react to the news?
5. How many people need to be involved in correcting the issue?
6. Do we have the internal capabilities and resources to address the situation?
7. Is there a true legal element involved?
8. Can I end the issue amiably? If not, can I end it quickly?