How To Answer ‘What’s In It For Me?’ When Seeking For-Profit Partner

It's no longer whether you should be involved in cause-related marketing; it's how you should be involved. And the "how" is often determined by who you choose as your partner.
In this Blueprint, we look at how non-profits can - and should - choose for-profit partners. Dave Barringer, VP-marketing communications for Goodwill Industries International,
offers up a series of critical pointers. And he should know, as Goodwill Industries has been partnering with major corporations and other organizations for more than a decade.
These partnerships include a furniture "donation for discount" program at IKEA and recruiting people from welfare rolls to be part-time U.S. census takers and then finding
permanent jobs for them.