How To…After A Launch, Keep Your Brand At The Top Of Editors’ Minds

The flurry of activity leading up to a product launch often leaves many loose ends hanging, and such unattended details can threaten to unravel the whole effort, especially when it comes to

getting - and holding - the attention of editors. To this end, communications professionals preparing to launch a new product or brand -- whether it's for their own company or a client -- must ensure

every angle of a launch is in focus for a successful media relations campaign to mature out of it.