Bye Bye Baby. SmartMoney has announced plans to abandon its Offspring. The fledgling title devoted to child-rearing was spawned back in March as a
joint venture between Hearst Corp. and Dow Jones (PRN, April 3, Nov. 20). Word is the title suffered crib death due to an underdeveloped circulation. (Hearst, 212/649-
2000)
Home Tech. Dell Computer Corp. wants to help your garden grow. Literally. The $30 billion computer-making giant is relaunching Browser Magazine to include more
lifestyle-oriented content, including articles about gardening, travel, and e-shopping. Toronto-based Redwood Custom Communications will publish the new version of Browser,
slated for a mid-March relaunch to be sent to 2.5 million Dell customers. The quarterly previously focused more on hardware and mobile-computing. (Mathew Church,
Redwood, 416/360-7339 x253)
ESPN Expands. Yes folks, the "E" in ESPN stands for "entertainment" and that's the name of the game in the sports network's newly launched "EPSN Original Entertainment"
(EOE for short.) In addition to sports documentaries and original movies, the new unit will produce a weekly series called "ESPN the Magazine, the Life," featuring off-the-field
looks at society's favorite bunch of egomaniacs, professional athletes. (We're hoping they skip Dennis Rodman, the drag queen.) Also, a quiz show for sports-nuts from "Who Wants
to be a Millionaire Creator" Michael Davies is in production and running on the network. Too scrawny to make your fortune the Deion Sanders way? There's hope yet.
(860/766 2901.)