O, the Humanity! Issue one of O, The Oprah Magazine makes its grand appearance on newsstands with a distribution surpassing the million mark. Coverage extends to
health and fitness, personal finance, careers, relationships, self-discovery issues, beauty, fashion, home design, books and food. Don't miss this pitching opp. When the grand
diva of talk-TV endorses anything, people buy it. (212/903-5000)
e-liferation. The ebrandwagon just keeps picking up more cronies. PC Week changes its name to eWeek May 8 to better reflect its coverage of ecommerce and
Web-based business models. A new look - courtesy of design guru Roger Black - is also in the works. (Barry Zusman, Plesser Associates, 212/319-8383)Weekend Warriors
are Women. In July, Ehlert Publishing Group will launch Woman Rider for motorcycle enthusiasts of the female persuasion. Look for coverage of top-selling bikes,
accessories, racing, travel, and, most importantly, women who ride and sell motorcycles. The perfect pitch will have a human interest angle to it - a la people who carry pets as
passengers, or women who ride "dressers" (bike-speak for fully loaded models). "We're interested in anything that has to do with a woman on two motorized wheels, whether it's
drag racing, motorcross or motorcycles," says Editor Genevieve Schmitt. The book will debut as an annual, but jump to quarterly in 2001. Pitch ideas to Schmitt at 561/477-6859
or email [email protected].
Have Web, Will Travel. Another Web-born brand makes the jump to paper-and-inkdom.
Expedia.com and Ziff-Davis announce the birth of Expedia Travels, a magazine
devoted to helping readers use the Internet to research and plan vacation trips.
The first issue will hit newsstands as a bimonthly in October, headed by Gary
Walther, former editor-in-chief of AmEx's Departures. For now, pitch
ideas to Allyn Magrino (Magrino PR) at 212/957-3005...Meanwhile, back in the
Web world, Away.com launches its Green Travel Channel (http://www.away.com/greentravel)
just in time for Earth Day. Site content includes environmental news and the
"Eco-Trip Finder," a searchable database containing more than 450 trips sponsored
by earth- friendly eco-tour operators. (202/518-7536)