MakeShift. Roughly 30 employees at Shift magazine have agreed to take a 35% pay cut in exchange for an equity stake in the title as a means of keeping it afloat
until it can be bought by a U.S. publisher or otherwise financed. Parent company Normal Net Inc. is tanking, but staffers still have faith in the viability of the Toronto-based
monthly, which covers digital culture for the 20-something set. Editor-in-Chief Laas Turnbull says the publishing schedule will remain unchanged. (416/977-7982, x239,