Watching and Waiting. WiNK magazine hit newsstands in New York last week, touting itself as the "nation's first truly multicultural fashion and beauty magazine."
The big secret, however (wink, wink) is that the print title and its online sibling site (http://www.WiNKMag.com) are dabbling in more than
just makeup. Pop culture content such as celebrity profiles, book/music/film reviews, political essays and cooking tips are woven into the editorial mix. And the inaugural issue
tackles such bold subjects as interracial dating, Hollywood's color barrier and female boxing. Created by fashion photographer Ralph Clermont and several founding members of
Vibe, WiNK is an artfully designed book, although its focus seems disjointed. We're waiting to see if its beauty is more than skin deep - and whether its content
can truly be all things to all people. Kathy Silberger is editor-in-chief. (212/343-3626)
Survival of the Fittest Women's Sports & Fitness will retire in September due to loss of muscle mass - a decline in circulation, that is. Approximately 50
Condé Nast staff members will likely be polishing their resumes. (Condé Nast, 212/286-2860)
Magazine Empowered. Women's magazine maven Amy Gross takes the reins as editor-in-chief of O, The Oprah Magazine, replacing Ellen Kunes who left the pub last
month (PRN, June 12). Gross was a founding editor of Mirabella and has made the rounds as a writer and consultant for various other titles, including Good
Housekeeping, Martha Stewart Living, Talk and Mademoiselle. O, a joint venture of Hearst Magazines and Harpo Entertainment Group, is set to go monthly in
September, and will increase its circulation rate base 80%, from 500,000 to 900,000. (Hearst, 212/903-5000)
Under Construction. In September, Cahners Business Information will launch Broadband Week, a b-to-b paper covering various forms of high-bandwidth communications
networking, giving equal ink to players such as telephone service providers, cable operators, wireless companies and other delivery media. The new weekly - a spin-off from
Cahners' Multichannel News - will explore hardware and infrastructure issues, new products/services, regulatory matters, standards and business management topics. Target
audience: decision-makers at ISPs and ASPs, site development and hosting companies, software developers, portal operators and other telecom-related businesses. Bill Menezes
shifts from editor of the broadband section of Multichannel News to editor of the new stand-alone publication and its companion Web portal, Fattcity.com. (303/470-
4000) New Digs Out West. Business 2.0 opens a new San Francisco office at 5 Thomas Mellon Circle, Suite 305, San Francisco, CA 94134. Phone: 415/656-8239.
Fax: 415/656-8660... The LA Times changes its mailing address to 202 W. First St., Los Angeles, CA, 90012.