Hotel Soap Goes a Long Way: One Chain Connects With Community

Sometimes the most powerful PR comes from the simplest premise.
In the mid-1990s, for example, Fairmont Hotels' Canadian properties
came up with a very simple solution to a problem every hotel chain
faces: what to do with gently-used linens, extra toiletries,
outdated furniture, towels that naughty guests haven't snatched.
Fairmont decided to give the items to local women's shelters, whose
inhabitants could really use them. What began as a simple donation
blossomed into a community relations program that spans the entire
organization.