HFMA DISCUSSES HMO MARKET

About 50 healthcare financial and market managers from the United Kingdom and the United States compared notes on the managed care markets in both countries during the 16th Annual Healthcare Financial Management Association (HFMA) conference held in Charlotte, N.C., last month. Participants discussed a problem unique to the U.S.-- how uninsured individuals receive care when market forces prevent providers from subsidizing the care. (HFMA, 800/252-4362) How To Protect Your Trademark × Trademarks can be words, symbols, logos, designs or slogans that identify your services are coming from a common source. Famous examples of trademarks include Apple [AAPL] computers, the McDonald's golden arches, Lexus automobiles and the Nike [NKE] swoosh slogan.