Help Wanted: Retaining Talent a Major Drag on the PR Profession

One of the PR industry's most chronic problems is the old bait and switch. To wit, PR agency heads meet the potential client and, after a successful dog-and-pony show, get the
business. But when it comes time to execute the campaign the agency assigns the account to the junior-level executives, who are unprepared and fail to deliver. The client ends up
firing the agency and (often) the junior-level executives opt for a career change.