Healthcare Career Transitions

After chatting it up with several communicators who made a career shift into and within healthcare, PR NEWS and its sister publication, Healthcare PR & Marketing
, confirmed a no-brainer: the healthcare sector is a magnet these days. While the salaries can be a major draw (healthcare is the second most profitable sector for
communicators, behind high-tech), the industry also touts other perks. Among them: the fast-evolving, image-shaping managed care issues, the personal gratification derived from
communicating about life-saving products and services, and the entrepreneurial spirit that's now driving ventures in e-health and biotech. Here, we offer insights from some
recent converts: