Growing SEED

Recently launched science title SEED is getting plenty of press for its unique approach to covering all things scientific: The magazine focuses on what it calls "the new face
of science," meaning news that redefines science's place in popular culture. The pub is targeted at a relatively young demographic (25- to 45-year-olds) who are avid consumers of
media and other information. SEED examines everything from how business is changing science's influence on culture to how celebrities are changing culture's influence on science.
Contact Adam Bly, editor and president, 514/271-8652.