According to Deloitte's Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to
pay extra for green gifts this holiday season. Of those, half say they are willing to pay between 10 to 25% more, while the remaining half are willing to pay 5% more.
Additionally, almost four in 10 (38%) surveyed say they will use fewer plastic bags from supermarkets and other stores this year -- a
significant increase over the 27% who said the same last year. One in five consumers (20%) say they will purchase more "eco-friendly"
products this holiday season than they did in the past. A similar number (21%) say they will consider not wrapping holiday gifts to conserve
paper.
Source: Deloitte