Googling For Gain: Search And Recover

With the word "Google" now synonymous with research -- not to
mention becoming a verb in business vernacular: "to google" --
conventional wisdom says any given Web site has to be among the
first 30 results of a search in order to be seen. Well, now comes
incontrovertible proof via a new study from Oneupweb
(Suttons Bay, Mich.), the search- engine-optimization (SEO) and
-marketing (SEM) firm, that shows clear traffic and sales benefits
to being listed on the first three pages of Google results.