Going ‘Outside the Box’ for Executive Speaking Opportunities

Maximizing executive speaking engagements is becoming more of a proactive exercise in strategic planning than cherry-picking the plum invitations from organizations that have sought out your CEO or top executives. For targeted executive exposure, this prime "face-time" is not close to reaping its full PR potential. "Only 8% of American companies do a good job of planning and pursuing speaking engagements," says Edie Fraser, president of the Washington, D.C.-based Top Speaking Forums, a speakers service that recently published its 1998 Top Speaking Forum Directory.