PR News’ PR People Awards, which includes the Rising PR Stars 30 & Under Awards, is your opportunity to showcase the innovative and passionate professionals who day in and day out are making communications matter in the marketplace.
There are more than two dozen categories including Tweeter of the Year, Event Marketer of the Year, Media Relations Professional of the Year and Measurement Expert of the Year. Nominate your colleagues or yourself; either way we want to meet the best in communications and introduce them to the PR News community.
Multiple entries from an organization are accepted and this program is open to agencies, corporations, nonprofit, government and associations worldwide.
Superior rapport with clients; developed unique programs whose success should be supported with data. Testimonials from clients will factor into the judging.
Strong planning skills and vision for PR strategy for a single account or multiple accounts. Demonstrated leadership with clients and team members.
Innovation in marketing of a brand across multiple channels. Demonstrated strong advocacy for a brand. Audience engagement with the brand should be able to be tracked with metrics.
Either launched a new and successful community outreach program or took an existing program to new heights. Showed leadership in inspiring internal stakeholder engagement with an organization's community.
Either launched a new and successful sustainability program or took an existing program to new heights. Goals of sustainability program(s) should be stated clearly, and metrics showing success should be evident.
Led overall communications efforts during an organizational crisis; proven ability to protect an organization's reputation and stay on message during a crisis.
Led communications team to innovate across multiple digital platforms, including Facebook and Twitter. Results should be measured in number of Twitter followers for a brand or organization, Facebook likes, increase in Web traffic, etc.
Demonstrated innovation in marketing live or virtual events using some of the following mediums and methods such as: e-letters, social media, direct mail, Web content, media outreach. Increase in attendance/exhibitors should be demonstrated, as well as revenue increases. In the case of a new event, targets should have been met or exceeded.
Led outreach to investors and analysts during a challenging or notable period for an organization, and succeeded in having the core message resonate with stakeholders and the media. May also have advised on or led communications during a strategic shift for an organization.
Led successful communications efforts for a local, state or federal agency or department. Communications challenges for the agency or department should be stated clearly, as well as evidence of success.
Pioneers in public relations who have left a lasting mark and have been outspoken leaders in one or more areas, including but not limited to crisis communications, nonprofit communications, PR measurement, diversity initiatives, corporate social responsibility, charitable efforts and digital communications.
Established herself or himself quickly as a self-starting member and idea generator for a communications team and exhibited strong writing skills, professional demeanor, smart use of digital tactics. Testimonials from supervisors are necessary for consideration.
Successfully led an organization's internal communications efforts during a major organizational change such as a merger, acquisition, CEO change, product launch or rebranding, or has established a successful intranet or social media policy.
Success at using various media and communications methods such as TV, print, Web, social media, direct mail, word of mouth and e-letters to create awareness for a product or service in the marketplace. Marketing communications plan for product or service should be described in detail, and plan's success should be supported with data.
Initiated and drove successful, innovative marketing strategies that resulted in measurable growth for an organization. This growth may be financial for a for-profit organization or may be measured in terms of membership and fundraising for a nonprofit organization.
A specialist who has established a measurement practice at an agency or corporation that refines PR efforts and ties them to bottom-line goals, or a leader who has advanced and demystified the practice of PR measurement through advocacy, blogging and public speaking.
Surpassed target goals of media impressions and awareness of a brand, product, service or organization. Demonstrated strong relationships with journalists and bloggers through all channels, including social networks, or succeeded at repositioning a brand through media outreach.
Authoritative voice among PR bloggers who has expanded his or her Web traffic and Social Media followers over the past year. Criteria include originality of material, quality of writing, frequency of blog posts, generosity with hard-earned insight and breadth of reach.
Helped lead PR agency to growth in client base and/or revenue; expanded scope of agency's offerings; spearheaded winning campaign(s) on behalf of a client.
Demonstrated success at repositioning an organization or brand; led programs that resulted in significant revenue increases; produced unique PR campaigns that led to increased budgets for PR activity within a company; successfully built external programs and partnerships.
Oversaw communications efforts that led to increased donations or membership, or secured major media coverage that led to increase in awareness of goals of nonprofit organization or association.
Outstanding student who has demonstrated leadership, talent and passion for the public relations and communications area of concentration.
Led a PR team that demonstrated consistent success over the past year; established herself/himself as a mentor and expanded skill sets of teammates.
Specialist in an area of PR who has established himself/herself as a highly sought-after trainer or teacher. Comments/reviews by peers or students about the value of the training program is a plus.
A leader in political and public affairs who has successfully spearheaded advocacy initiatives and influenced policy and public opinion.
Excelled as a brand advocate and at leading media tours, crafting sound bites, writing press releases, pitching the media and securing positive media coverage.
Established himself/herself as either a prominent voice of PR on Facebook, Twitter, Instagram, Snapchat, Tumblr or LinkedIn; or, on behalf of an agency or a client, has advanced the use of social media as a public relations platform.
Succeeded at cutting through the media clutter and presented an organization in a positive light; developed a successful messaging strategy that connected with the media and public.
Tweeted large volume of tactical, useful content, with many followers. Can be a PR expert who regularly tweets tips, points of view and insight, or someone who tweets on behalf of a brand. The tweeter is someone that most PR professionals feel compelled to follow.
Produced excellent communications work on behalf of a nonprofit organization. Went above and beyond typical career demands to donate time and apply skills to benefit others.
Who are the young PR professionals that have stood out to you this year?
It’s your turn to decide—enter your favorite young PR professionals in PR News’ Rising PR Stars 30 & Under competition. This category, honoring budding PR leaders and creative practitioners, is open to PR professionals age 30 and under. Nominees must be a practicing communications professional at any of the following: a corporation, PR firm, nonprofit/association, educational institution, government organization or industry supplier. Nominees may reside anywhere in the world.
September 14, 2018 at 11:59 p.m. ET
September 21, 2018 at 11:59 p.m. ET
All entries must be submitted by September 21, 2018. Finalists will be announced in November 2018.
The PR People Awards are open to agencies, corporations, nonprofit and government organizations worldwide.
For the Rising PR Stars 30 & Under category the nominee must be 30 years old or younger between Jan. 1, 2018 and September 21, 2018.
The price of each entry is $425.If you enter one person in more than one category, a $150 discount will be applied to each additional category entered.
Payment in full must accompany the entry. Entry fees are not refundable.
This price is valid through Sept. 14. After Sept. 14 there will be a $275 late fee.
How are the entries judged?
Entries are judged by a blue-chip panel of PR executives, as well as by the staff of PR News. We evaluate your entry based on the criteria listed in the “Compiling Your Entry” section.
Who is eligible to win an award?
Any communications professional worldwide—corporate, agency, non-profit, academic institutions.
When and where will the reception be held?
The winners will receive their award during the PR People Awards Luncheon on December 4 in Washington D.C.
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