and Crisis Management Workshop

April 16-18 | Downtown Philadelphia Marriott

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Join the Data Revolution

The Measurement Conference is April 17-18 and the pre-conference Crisis Management Workshop is on April 16.

We all know that a communicator’s role is more than just messaging. Evaluating the performance of your initiatives is not only a must-have skill set, but a changing one at that. Translating campaign results into meaningful units of measurement, telling your success stories to the C-suite, and assessing the success of your social platforms – are all part of the job.

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At PR News’ Measurement Conference on April 16-18, 2018, at the Philadelphia Marriott Downtown, experts will show you what data to focus on and how to present your results in a digestible format. Here’s a taste of what you’ll learn:

  • The best tools to track and analyze your data, for all your initiatives. 
  • How to measure success of your social media and influencer marketing efforts. 
  • Which visualization techniques are most effective for presenting your results. 
  • How to build a real-time data dashboard with the most impactful KPIs.
  • Which KPIs matter the most in measuring the effectiveness of your digital efforts.
  • How to test messaging before boosting posts and ads.

Don't wait another minute. The need to measure is greater than ever and the proliferation of data has not necessarily made the job any easier. You'll learn how to tie your organization's goals to the KPIs that matter mosts–and how to use those numbers to sharpen your next initiative. Invest in yourself, your team and your organization's future by showing up in Philly in April!

Sponsored by:

   

         

LexisNexis

Featured Speakers

Whitney E. Drake

Communications Story Bureau & Analytics Lead
General Motors

Dan Keir

Senior Director, Direct Marketing
Comcast

Allyson Hugley

President, Measurement and Analytics
Weber Shandwick

Carol Goodrich

Global Media Relations & Issues Management Leader
Johnson & Johnson Consumer Inc.

Samantha Wood

Digital Platforms Manager
Philadelphia Eagles

Attendee Bonuses:

  • The Barcelona Principles 2.0 -Handy Guide
  • PR News Measurement Guidebook - $400 Value
  • 6 Steps to the Perfect Dashboard - Helpful Checklist
  • PR News' Executive Measurement Conference Summary -
    We Take Notes for You! 
  • Measurement Conference Certificate of Attendance 

What They're Saying:

Agenda

April 16: Crisis Management Workshop (Pre-Con Workshop)

  1. 12:30 pm - 1:00 pm

    Registration

  2. 1:00 pm - 1:45 pm

    Social Media Survival Kit: Managing a Crisis From Facebook to Twitter

    Online conversations about your brand happen around the clock, and your savvy use of social media can make all the difference. Yet according to the Incite Group, only 53% of businesses leverage the full power of social for reputation management. Here, we'll share examples of how to closely manage your brand’s online reputation, prepare digital assets ready to deploy at a moment’s notice and deftly match your response to the social media platform. 

    You’ll learn how to:

    • Employ social media listening tactics that warn you of potential crises
    • Use live-streaming video on Facebook, Twitter and other social platforms to mitigate a crisis 
    • Create social posts, emergency websites and other digital assets in anticipation of a crisis
    • Use the latest tools, apps and services that have become essential to measuring and managing a crisis
    • Build a social media and organizational command structure that keeps messaging precise and consistent
    • Barry Reicherter

      Barry Reicherter

      EVP-Senior Partner/Director of Insights
      Finn Partners
  3. 1:45 pm - 2:30 pm

    How to Work Across Departments to Build a Flameproof Crisis Team

    When in the throes of crisis, diverse teams such as legal, social media, marketing and PR must become a cohesive unit to ensure that the company not only survives, but also thrives in the wake of the crisis. This session will teach attendees how to build a team that taps a composite group of employees to ensure the entire business functions as cohesive unit.

    You’ll learn how to:

    • Draft individuals from a variety of departments that have the skills necessary to effectively manage high-stress emergency situations
    • Use online tools and services across departments to make sure the team is connected at all times
    • Conduct crisis training exercises to measure potential communication and management vulnerabilities
    • Ensure a unified response via talking points and employee social media guidelines
    • Recognize and navigate the skills and weak spots of each department and use them to your advantage
    • Ron O'Brien

      Ron O'Brien

      Senior Director, Public Relations
      Thermo Fisher Scientific
  4. 2:30 pm - 2:45 pm

    Refreshment Break & Networking With Your Trainers and Peers

  5. 2:45 pm - 3:15 pm

    Mastering Media Relations Before, During and After a Crisis

    Once a crisis starts, it’s too late to build strong relationships with the reporters that cover your industry. The only way to make sure your organization gets its side of the story accurately covered is to foster connections with the media long before they’re needed. Successful organizations realize the importance of proactive planning and preparation in ensuring their overall success and survival—media relations during a crisis is no different.

    You’ll learn how to:

    • Create a symbiotic relationship with the media to ensure your message gets the attention it deserves
    • Train executives and spokespeople to handle the onslaught of media coverage that follows a crisis
    • Strategically secure interviews with thought leaders across the media spectrum to strengthen the brand’s message
    • Build trust with targeted journalists to make sure coverage is thorough, well balanced and continues after the company emerges from the crisis
    • Measure social and traditional media channels to track the effectiveness of your work
    • Carol Goodrich

      Carol Goodrich

      Global Media Relations & Issues Management Leader
      Johnson & Johnson Consumer Inc.
  6. 3:15 pm - 4:00 pm

    Deep Dives: Crisis Plans That Reposition a Brand for Success

    In this session, attendees will learn about how to create crisis plans that are vital to your organization’s survival. These real-world case studies will offer exclusive insight into how practitioners worked across silos to create crisis plans that are ready to be put into effect if need be.

    You’ll learn how to

    • Build storytelling techniques into your crisis plan to help humanize the organization’s communications
    • Prepare strong and responsive social media plans to quickly rebuild trust with the public and responsibly handle negative comments
    • Reposition the brand post-crisis to turn a failure into a success for the company
    • Effectively manage cross-functional teams to guarantee all communications are on target and deployed at the right time
    • Broaden the scope of your crisis plan beyond communications to help guide the business decisions that will determine the future of your brand
    • Francesca Trainor Alt

      Francesca Trainor Alt

      EVP Group Head of Crisis and Reputation Risk
      Edelman
  7. 4:00 pm - 5:00 pm

    Closing Remarks & Crisis Management Certificates of Completion

    Each registration comes with a personalized certificate of completion for attending the Measurement Conference. 

  8. 5:00 pm - 6:00 pm

    Happy Hour at the Marriott Hotel Bar

April 17: Measurement Conference (Day 1)

  1. 8:00 am - 8:45 am

    Breakfast and Registration

  2. 8:45 am - 9:00 am

    State of Communications Measurement: Where Is It Going Next, and What Do You Need to Know Now?

    Where is communications measurement heading? Which benchmarks do you need to scrap and which up-and-coming best practices will become critical to your success? This easily digestible State of Communications Measurement overview will set the stage for the rest of the conference with a look back at communicators’ progress in this arena—and more importantly, a look ahead at all of the work we still need to do.

    • Eileen Sheil

      Eileen Sheil

      Executive Director, Corporate Communications
      Cleveland Clinic
  3. 9:00 am - 9:40 am

    Peer-to-Peer Measurement Work Groups

    Huddle with your peers to solve some key challenges in the areas of data, measurement and analytics trends. In this workshop, attendees will be grouped by organizational type to work through how to measure the effectiveness of messaging to a target audience, helping to define the key KPI that ties to your organization’s bottom line. You'll be sure to leave this workshop armed with ways of measuring the persuasiveness of your efforts and how they contribute to your organization’s success.

    • Katie Paine

      Katie Paine

      CEO
      Paine Publishing
  4. 9:40 am - 9:55 am

    Networking Break

  5. 9:55 am - 10:25 am

    The Next-Gen Communicator: How to Match Your Creative Talents With Data Superpowers (a Fireside Chat)

    The only constant in PR is change. To navigate tomorrow’s challenges, communicators will need to master so much more than just messaging. The next-generation communicator will also be a data expert who can connect the dots between measurement and the bottom line, combining numbers and human insights to effect change and create new business opportunities. In this panel, progressive communicators will talk about the evolving skillsets that translate into career success—and it all starts with measurement.

    You’ll learn:

    • The meaning behind the metrics: a key glossary of measurement and research terms
    • How to start translating campaign goals into meaningful units of measurement
    • Ways of incorporating measurement principles into every stage of your next campaign
    • Practical measurement strategies and tactics for all your initiatives
    • Dan Keir

      Dan Keir

      Senior Director, Direct Marketing
      Comcast
    • Chris Scully

      Chris Scully

      Senior Media Intelligence Analyst
      LexisNexis
    • Manny Goncalves

      Manny Goncalves

      Executive Director, Media Relations & Corporate Communications
      KPMG
  6. 10:25 am - 11:25 am

    Going Native: The KPIs That Spell Social Media Success

    Every major social media platform has some form of native analytic tool, but those metrics don’t always see eye-to-eye. To truly measure social success, you need to understand the similarities and differences of how platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn tally reach and engagement. Here, social media pros and measurement mavens will show how they approach quantifying and qualifying cross-platform measures of engagement and reach.

    You’ll learn how to:

    • Measure the cross-platform success of your messaging--and the types of messaging that works best for each specific platform
    • Employ each platform’s unique measurement strengths to boost reach and engagement
    • Test social media posts before boosting them
    • Use native tools on Facebook, Twitter and Instagram to reach key demographics
    • Marry native analytics to external listening tools that measure your share of voice against competitors and help identify conversations you can tap into
    • Carly Keeny

      Carly Keeny

      Vice President, Communications & Public Affairs
      United Way of Greater Philadelphia and Southern New Jersey
    • Kate Callan

      Kate Callan

      Senior Vice President, Social Strategy
      Tonic Life Communications
    • January Williams

      January Williams

      National Digital Director of Strategy
      SEIU - Service Employees International Union
  7. 11:25 am - 11:55 am

    Speed Networking Break

    During this fast-paced session, meet your peers and forge the beginning of long-lasting relationships.

  8. 11:55 am - 12:15 pm

    Lightning Round With Measurement Mavens

    In this swift fireside chat, you’ll get the opportunity to ask measurement mavens Allyson Hugley and Tina McCorkindale about your own measurement challenges, from turning big data into big insights and social media measurement, to communicating PR’s value to senior leaders.

    • Allyson Hugley

      Allyson Hugley

      President, Measurement and Analytics
      Weber Shandwick
    • Measurement Hall of Fame inductee: Tina McCorkindale

      Measurement Hall of Fame inductee: Tina McCorkindale

      President & CEO
      Institute for Public Relations
  9. 12:15 pm - 1:25 pm

    Luncheon Fireside Chat: 2 CEOs Give the C-Suite's View of PR, plus the 2018 Measurement Hall of Fame Induction Ceremony

    During this luncheon fireside chat, we’ll talk to Jim Boscov, CEO of Boscov's, a department store chain with 50 locations in the U.S., and Terry Egger, CEO of Philadelphia Media Network (PMN), owner of The Philadelphia Inquirer, Philadelphia Daily News, and Philly.com. We'll get their take on the power of PR and the metrics and data that resonate with them the most. Plus, we’ll celebrate this year’s inductees of PR News’ PR Measurement Hall of Fame, which recognizes long-standing and continued efforts in advancing PR measurement and research, and in promoting the importance and awareness of metrics in the PR community.

    • Jim Boscov

      Jim Boscov

      Chairman & CEO
      Boscov's
    • Terry Egger

      Terry Egger

      CEO & Publisher
      Philadelphia Media Network (PMN)
    • Measurement Hall of Fame inductee: Leslie Gaines-Ross

      Measurement Hall of Fame inductee: Leslie Gaines-Ross

      Chief Reputation Strategist
      Weber Shandwick
    • Measurement Hall of Fame inductee: Jim Macnamara

      Measurement Hall of Fame inductee: Jim Macnamara

      Distinguished Professor of Public Communication
      University of Technology Sydney
    • Measurement Hall of Fame inductee: Tina McCorkindale

      Measurement Hall of Fame inductee: Tina McCorkindale

      President & CEO
      Institute for Public Relations
  10. 1:25 pm - 1:45 pm

    Case Study I: How Aetna is Transforming Its Communications With Consistent Metrics and KPIs

    In this case study, Aetna's vice president of communications Kieran Fagan will share how his team is helping to transform Aetna's approach to communications by applying consistent KPIs across internal departments and external channels. He will share best practices for using data within a communications team, as well as how best to work with senior leaders to tie communications goals to business objectives.

    • Kieran Fagan

      Kieran Fagan

      Vice President, Communications
      Aetna
  11. 1:45 pm - 1:55 pm

    Networking Break

  12. 1:55 pm - 2:25 pm

    PESO Mojo: Integrating Data Insights Across Paid, Earned, Social and Owned Media

    Media relations has morphed into a vastly different world. Communicators must now understand how to combine the power of social media platforms like Facebook, Twitter, Instagram and Snapchat with multimedia press releases and pitches, not to mention integrating influencers into their media mix. Savvy communicators know they must use a potent mix of social, digital and traditional media tactics to compete for coverage. This session will include strategies to maximize results across paid, earned, social and owned media, as well as case studies from each area designed to boost coverage of your brand’s story.

    You’ll learn how to:

    • Establish specific measurements for each aspect of your campaign—and for each media type
    • Use storytelling tactics to amplify earned media placements and social media reach
    • Test the effectiveness of your messaging before boosting posts and ads
    • Leverage video storytelling tactics and measurement across channels
    • Use Snapchat geofilters to gauge and measure local audience interactions with content
    • Dana Schmidt

      Dana Schmidt

      Director of Social Media
      VISIT PHILADELPHIA
    • Paula Butler

      Paula Butler

      Vice President of Communications
      VISIT PHILADELPHIA
    • Samantha Wood

      Samantha Wood

      Digital Platforms Manager
      Philadelphia Eagles
    • Kevin Lessard

      Kevin Lessard

      Senior Analyst
      VISIT PHILADELPHIA
  13. 2:25 pm - 2:40 pm

    Zumba

    Stretch your legs, get moving and energized with a brief Zumba session led by certified Zumba Fitness instructor Jana Walker.

    • Jana Walker

      Jana Walker

      Instructor
      Zumba Fitness
  14. 2:40 pm - 3:05 pm

    Case Study II: The Barcelona Principles in Action

    The International Association of the Measurement and Evaluation of Communication (AMEC) released the second version of its Barcelona Principles—which provide guidelines around measuring the effectiveness of campaigns and replacing outdated data models such as AVEs—a couple of years ago. Yet, many communicators are still in the dark as to what these principles are and how they can result in a more successful measurement strategy. In this session, we’ll look at a real-world campaign that checked all seven boxes of AMEC’s core principles—and show how you can use the guidelines to sharpen your organization’s approach to measurement. 

    • Eileen Sheil

      Eileen Sheil

      Executive Director, Corporate Communications
      Cleveland Clinic
  15. 3:05 pm - 3:15 pm

    Networking Break

  16. 3:15 pm - 3:45 pm

    Case Study III: Adobe's Approach to Measuring Media Relations and Social Media Simultaneously

    In today’s media landscape, communicators must be able to measure their efforts across social media and other communications channels in order to determine where to allocate resources and plan effective campaigns. This case study from Cory Edwards, who leads corporate communications and social media at Adobe, will illustrate how Adobe is transforming its measurement program to integrate multiple communications channels. He’ll share how to tie social media’s impact to the bottom line, while also measuring the success of media relations efforts—a challenge given the lack of native analytics offered whenever press coverage is secured.

    • Cory Edwards

      Cory Edwards

      Director, Corporate Communications and Social Media
      Adobe
  17. 5:00 pm - 6:00 pm

    Cocktail Reception

  18. 6:30 pm - 7:30 pm

    Dutch-Dine-Around

April 18: Measurement Conference (Day 2)

  1. 8:00 am - 9:00 am

    Breakfast

  2. 9:00 am - 9:30 am

    Morning Keynote: How to Build a Community Around Your Brand Using 'Superconnector' Principles

    Scott Gerber is all about making meaningful—and measurable—connections. Gerber's soon-to-be published book, "Superconnector: Stop Networking and Start Building Business Relationships that Matter," focuses on how to systematically manage a professional community and maximize its value. In his keynote presentation, Gerber will show how companies can be more human, better connect with their stakeholders and build more meaningful communities that amplify their ethos and message.

    Gerber's been named one of four "Young Social Good Entrepreneurs to Watch" by Mashable, a "Generation Y Employment Champion" by Fortune and called the "Pandora of Gen Y Networking" by Fast Company.

    • Scott Gerber

      Scott Gerber

      Author
      "Superconnector: Stop Networking and Start Building Business Relationships that Matter"
  3. 9:30 am - 10:15 am

    Influencer Impact: Benchmarking the Voices That Amplify Your Brand

    The word “influencer” has evolved way beyond traditional celebrities to include legions of niche personalities whose reach may not be in the millions, but whose voice has every bit as big an impact on the key audiences you’re trying to reach. Identifying and measuring the effectiveness of these powerful micro-influencers requires a keen understanding of electronic relationship mapping techniques and the interplay between your brand’s message and evolving media consumption habits. In this panel, we’ll look at how to tally the data behind these non-traditional voices.  

    You’ll learn how to:

    • Electronically map online relationships to reach key audiences
    • Identify and activate the most influential voices with a niche demographic
    • Challenge the traditional thinking around what measurement is regarding social media
    • Measure your influencer marketing efforts
    • Fully map influencers' interactions to mitigate reputational risks to your brand
    • Weigh options of paid vs. organic influencer programs
    • Alan Chumley

      Alan Chumley

      Managing Director, Communications Analytics
      W2O Group
    • Michael Torres

      Michael Torres

      Vice President of Corporate Affairs (Americas)
      InterContinental Hotels Group (IHG)
    • Johna Burke

      Johna Burke

      CMO
      BurrellesLuce
  4. 10:15 am - 10:25 am

    Networking Break

  5. 10:25 am - 11:00 am

    Case Study IV: Measuring the Length and Depth of a Crisis

    It’s not a question of if your brand will experience a crisis, but when. Digital communications have greatly sped up the news cycle, spreading word of a crisis around the globe in minutes if not seconds. As such, crisis communication might be the most important part of a PR pro’s duties. So, how can an organization use data to keep a finger on the pulse of its online reputation? Here, we’ll share examples of how to closely manage and measure your brand’s reputation and deftly match your response to the length and depth of the crisis at hand.

    • David Cantor, Ph.D.

      David Cantor, Ph.D.

      Deputy Director, Measurement and Insight
      Bill & Melinda Gates Foundation
  6. 11:00 am - 11:45 am

    Command Center: Crafting a Real-Time Data Dashboard From Scratch

    Here, we’ll provide an overview of which tools are available for free and on the market and the strengths and weaknesses of each. Then, our senior measurement trainers will show you how to zero-in on the most impactful KPIs for your PR programs, as well as how to find the best tools for building your dashboard from scratch. From there, we move to the next level: How to shape your measurement presentations to inform company leaders, anticipate their questions and guarantee your communications budget.

    You’ll learn how to:

    • Show what is happening with your communications programs in real time
    • Monitor brand sentiment using a mixture of internal and external analytics tools
    • Incorporate Google Analytics into your media measurement mix
    • Compare and contrast the free and paid tools available on the market
    • Produce a compelling measurement report that clearly communicates the ROI of social
    • John Glinski

      John Glinski

      Growth Analytics Evangelist
      Vanguard
    • Karen Vega

      Karen Vega

      Senior Director, Social Media Branded Content Activations
      Viacom
    • Kaila Garrison

      Kaila Garrison

      Vice President of Marketing Strategy & Operations
      Cision
  7. 11:45 am - 12:05 pm

    Spread the Self-Love: Confidence-Boosting Tips for Communicators

    In this energizing session, Philadelphia-based entrepreneur and life strategist Olga S. Perez will share strategies on using the power of self-love to create unshakable confidence in the communications workplace. 

    • Olga S. Perez

      Olga S. Perez

      CEO & Founder
      The Charge Station
  8. 12:05 pm - 1:05 pm

    Networking Luncheon & Chat With 2018 Data Dynamos

    PR News recognizes the first annual Data Dynamos, an all-star lineup of communicators who are pioneering new modes and methods of measurement. These communicators have been nominated by their peers for their unique use of data and communications metrics to conceive and measure the impact of their campaigns.

    We'll move beyond dry numbers and graphs for a candid fireside chat and audience Q&A with these measurement superstars. You'll hear how the inaugural class of Data Dynamos leveraged insights to win social media budget dollars from C-Suite skeptics, planned communications initiatives and proved ROI on their PR efforts. We'll also take a look at the bumps in the road—how communications data revealed missteps and necessitated a total course correct, eventually leading to measurement gold.

  9. 1:05 pm - 1:35 pm

    How to Build an Insights-Driven Culture at Your Brand (Fireside Chat)

    In this fireside chat, we'll talk to General Motors' Whitney E. Drake and Boeing's Phil Musser about how they have built a results-driven culture based on business insights. We'll discuss how communicators can train employees and even higher-ups to make stronger connections between communications successes and the bottom line.

    • Whitney E. Drake

      Whitney E. Drake

      Communications Story Bureau & Analytics Lead
      General Motors
    • Phil Musser

      Phil Musser

      CCO & SVP, Communications
      Boeing
  10. 1:35 pm - 1:50 pm

    Networking Break

  11. 1:50 pm - 2:30 pm

    Data Visualization: Storytelling That Jumps Off the Page

    A picture truly is worth 1,000 words. The next-generation communicator will need to weave data into a story that easily conveys the value their work brings to an organization’s goals. But how can you make numbers jump off the page? In this panel, we’ll look at how to use the most effective and cutting-edge data visualization techniques to tell a measurement story that will connect with and delight senior leaders.

    You’ll learn how to:

    • Prepare all of the resources your team needs to visualize data and report to senior leaders
    • Align on key objectives before jumping into a data visualization project
    • Demonstrate the impact your efforts have on your company’s bottom line
    • Deliver concise, targeted measurement data to senior leaders
    • Take a storyteller's approach to data and tell your story in as few images/charts as possible
    • Make data jump off the page and out of the dashboard and turn it into a physical asset in the real world
    • Therese Van Ryne

      Therese Van Ryne

      Head of Global Public Relations & the Global Customer Reference Program
      Zebra Technologies
    • Allyson Hugley

      Allyson Hugley

      President, Measurement and Analytics
      Weber Shandwick
    • Chris Lightner

      Chris Lightner

      VP of Client Strategy
      TrendKite
  12. 2:30 pm - 2:45 pm

    Sugar Break

  13. 2:45 pm - 3:05 pm

    Going Native II: The KPIs That Spell Social Media Success

    Trying to separate the signal from the noise when it comes to social media data can be a daunting task. There is so much data at your disposal, so many metrics to consider, that it's tempting to try and embrace it all—but that way madness lies. This case study will illustrate how to select the KPIs that matter most in measuring the effectiveness of your social efforts.

    • Andrea Kaufmann

      Andrea Kaufmann

      Senior Director Communications
      SAP
  14. 3:05 pm - 3:30 pm

    Lightning Round With a Measurement Maven

    In this closing fireside chat, you’ll get a final opportunity to ask PR News Measurement Hall of Famer Katie Paine about your own measurement challenges, from turning big data into big insights and social media measurement, to communicating PR’s value to senior leaders.

    • Katie Paine

      Katie Paine

      CEO
      Paine Publishing
  15. 3:30 pm - 3:45 pm

    Wrap Up: Baker’s Dozen of Key Takeaways from the Conference, Plus Raffle

Before you leave, stop by the registration desk to pick up your Certificate of Completion for attending the PR News Measurement Conference!

Speakers

  • Francesca Trainor Alt

    EVP Group Head of Crisis and Reputation Risk
    Edelman
  • Moderator: Jerry Ascierto

    Executive Editor
    PR News
  • Jim Boscov

    Chairman & CEO
    Boscov's
  • Johna Burke

    CMO
    BurrellesLuce
  • Paula Butler

    Vice President of Communications
    VISIT PHILADELPHIA
  • Kate Callan

    Senior Vice President, Social Strategy
    Tonic Life Communications
  • Brett Care

    Senior Media and Measurement Strategist
    Spectrum
  • Alan Chumley

    Managing Director, Communications Analytics
    W2O Group
  • Bill Dalbec

    Deputy Managing Director, APCO Insight
    APCO Worldwide
  • Whitney E. Drake

    Communications Story Bureau & Analytics Lead
    General Motors
  • Cory Edwards

    Director, Corporate Communications and Social Media
    Adobe
  • Terry Egger

    CEO & Publisher
    Philadelphia Media Network (PMN)
  • Kieran Fagan

    Vice President, Communications
    Aetna
  • Measurement Hall of Fame inductee: Leslie Gaines-Ross

    Chief Reputation Strategist
    Weber Shandwick
  • Kaila Garrison

    Vice President of Marketing Strategy & Operations
    Cision
  • Scott Gerber

    Author
    "Superconnector: Stop Networking and Start Building Business Relationships that Matter"
  • John Glinski

    Growth Analytics Evangelist
    Vanguard
  • Moderator: Steve Goldstein

    Editorial Director
    PR News
  • Manny Goncalves

    Executive Director, Media Relations & Corporate Communications
    KPMG
  • Carol Goodrich

    Global Media Relations & Issues Management Leader
    Johnson & Johnson Consumer Inc.
  • Allyson Hugley

    President, Measurement and Analytics
    Weber Shandwick
  • Andrea Kaufmann

    Senior Director Communications
    SAP
  • Carly Keeny

    Vice President, Communications & Public Affairs
    United Way of Greater Philadelphia and Southern New Jersey
  • Dan Keir

    Senior Director, Direct Marketing
    Comcast
  • Kevin Lessard

    Senior Analyst
    VISIT PHILADELPHIA
  • Chris Lightner

    VP of Client Strategy
    TrendKite
  • Measurement Hall of Fame inductee: Jim Macnamara

    Distinguished Professor of Public Communication
    University of Technology Sydney
  • Moderator: Sophie Maerowitz

    Senior Content Manager
    PR News
  • Measurement Hall of Fame inductee: Tina McCorkindale

    President & CEO
    Institute for Public Relations
  • Matthew Mors

    Principal
    MIX Public Relations
  • Phil Musser

    CCO & SVP, Communications
    Boeing
  • Ron O'Brien

    Senior Director, Public Relations
    Thermo Fisher Scientific
  • Christopher O'Neil

    Chief of Media Relations
    NTSB
  • Diana Oberoi

    Media Research Associate
    Save the Children
  • Katie Paine

    CEO
    Paine Publishing
  • Olga S. Perez

    CEO & Founder
    The Charge Station
  • David Cantor, Ph.D.

    Deputy Director, Measurement and Insight
    Bill & Melinda Gates Foundation
  • Barry Reicherter

    EVP-Senior Partner/Director of Insights
    Finn Partners
  • Therese Van Ryne

    Head of Global Public Relations & the Global Customer Reference Program
    Zebra Technologies
  • Dana Schmidt

    Director of Social Media
    VISIT PHILADELPHIA
  • Moderator: Diane Schwartz

    SVP & Group Publisher
    PR News
  • Chris Scully

    Senior Media Intelligence Analyst
    LexisNexis
  • Eileen Sheil

    Executive Director, Corporate Communications
    Cleveland Clinic
  • Tom Simpson

    Communications Specialist
    U.S. Postal Service
  • Michael Torres

    Vice President of Corporate Affairs (Americas)
    InterContinental Hotels Group (IHG)
  • Karen Vega

    Senior Director, Social Media Branded Content Activations
    Viacom
  • Jana Walker

    Instructor
    Zumba Fitness
  • January Williams

    National Digital Director of Strategy
    SEIU - Service Employees International Union
  • Samantha Wood

    Digital Platforms Manager
    Philadelphia Eagles

Data Dynamos

PR News’ Data Dynamos are communicators who have found an ideal balance between creativity and data mastery. The Data Dynamos honorees were judged on their unique use of data/communications metrics to conceive communications programs and to show the business impact of communications programs.

2018 Data Dynamos

  • Brett Care

    Senior Media and Measurement Strategist
    Spectrum
  • Bill Dalbec

    Deputy Managing Director, APCO Insight
    APCO Worldwide
  • Matthew Mors

    Principal
    MIX Public Relations
  • Diana Oberoi

    Media Research Associate
    Save the Children
  • Christopher O'Neil

    Chief of Media Relations
    NTSB
  • Tom Simpson

    Communications Specialist
    U.S. Postal Service

Who's Attending

As a digital communications or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Measurement Conference will allow you to do just that. Here's a sample of who will be at the 2018 Measurement Conference:

KPMG
Weber Shandwick
PwC
SAP
Comcast
Bill & Melinda Gates Foundation
Paine Publishing
AstraZeneca
RetailMeNot
Catholic Relief Services
Saint-Gobain Corporation
Mastercard
Google
FedEx Office
Visa
Dell
NHL

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Measurement Conference :

  • Measurement
  • Marketing
  • Marketing Communications
  • Communications
  • Community Relations
  • Content Creation
  • Content Marketing
  • Crisis Management
  • Digital PR
  • External Communications
  • Internal Communications
  • Lead Generation
  • Media Relations
  • Public Affairs/Issues Management
  • Public Relations
  • Research and Analytics
  • SEO
  • Social Media
  • Video

Attendee Bonuses

When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions. 

  • The Barcelona Principles 2.0 -Handy Guide
  • PR News Measurement Guidebook - $400 Value
  • 6 Steps to the Perfect Dashboard - Helpful Checklist
  • PR News' Executive Measurement Conference Summary -
    We Take Notes for You! 
  • Measurement Conference Certificate of Attendance 

You'll take away practical knowledge on how to:

  • Translate campaign goals into meaningful units of measurement
  • Analyze data that lead to insights, and insights that lead to conversation with the C-suite
  • Value the impact social media platforms have on your bottom line
  • Test your messaging before boosting posts and ads
  • Distinguish between measurement and analysis—then find the tools you need to analyze the data
  • Craft a compelling measurement report 
  • Shape senior leaders’ expectations about media relations programs
  • Master social listening tactics to monitor your brand's image in real-time 
  • Discover how effective your reputation management and crisis communications efforts are
  • Make the connection between media coverage and customer action

Venue

Philadelphia Marriott Downtown

Liberty Ballroom, 1201 Market Street
Philadelphia, PA 19107
215-625-2900

Restaurants, shops and more are right at your fingertips!

Discover the ideal combination of location and service at Philadelphia Marriott Downtown. Within this hotel, you'll enjoy delicious dining, Starbucks, a fitness center and a heated, indoor pool. The Philadelphia Marriott Downtown is directly connected to the Pennsylvania Convention Center, and across the street from Reading Terminal Market. Museums, shops and historic attractions are all within walking distance. 

If you’re coming in on April 16 please book at one of these three nearby hotels, as the Marriott is sold out that night.

Loews Philadelphia Hotel
1200 Market Street
Philadelphia, PA 19107

Courtyard Philadelphia Downtown
21 N Juniper St
Philadelphia, PA 19107

Residence Inn by Marriott Philadelphia City Center
One E Penn Square
Philadelphia, PA 19107

If you’re coming in on April 17 – please book at the Philadelphia Marriott Downtown using this link for the discounted group rate of $249/night. Our discounted room rate expires on Wednesday, March 28. If you have any questions regarding your reservation, please call the hotel directly at 215-625-2900 and mention the PR News Measurement Conference Hotel Block.

Pricing

Pre-Con Workshop

  • Crisis Management

    $700
    Register
    Valid until
    April 16, 2018

All-Access Rates - Crisis Workshop (April 16) + Measurement Conference

  • Early Bird Rate

    $2,290
    Register
    Valid until
    March 23, 2018
  • VIP Rates

    $2,390
    Register
    Valid until
    April 10, 2018
  • Regular Rate

    $2590
    Register
    Valid until
    April 17, 2018

Conference Pass Rates - Includes access to Measurement Conference Only

  • Early Bird Rate

    $2,090
    Register
    Valid until
    March 23, 2018
  • VIP Rate

    $2,190
    Register
    Valid until
    April 10, 2018
  • Regular Rate

    $2390
    Register
    Valid until
    April 17, 2018

Group All-Access Rates - Crisis Workshop (April 16) + Measurement Conference

  • Early Bird Rate

    $2,090
    Register
    Valid until
    March 23, 2018
  • VIP Rate

    $2190
    Register
    Valid until
    April 10, 2018
  • Regular Rate

    $2390
    Register
    Valid until
    April 17, 2018

Group Conference Pass Rates - Includes access to Measurement Conference Only

  • Early Bird Rate

    $1890
    Register
    Valid until
    March 23, 2018
  • VIP Rate

    $1990
    Register
    Valid until
    April 10, 2018
  • Regular Rate

    $2290
    Register
    Valid until
    April 17, 2018

This pass includes access to

– The two-day Measurement Conference 
– The Opening Reception on Day 1
– All meals plus networking break snacks
– Executive Summary by PR News Staff 
– Bonus Tip Sheets and Checklists

Two is Better Than One

Groups save an extra $200 when they send two or more people.

Nonprofit/Government Discounts

Nonprofit and government organizations receive an additional $300 off current rates.

PR News Subscribers Save More

PR News subscribers save 15% on the Measurement Conference and all PR News events.

FAQs

What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the PR Measurement Conference?

The PR Measurement Conference is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing how to measurement efforts in media relations, social media, crisis management or branding. We also give you plenty of opportunities to connect with other participants through scheduled networking breaks, off-site activities and an opening reception to kick it all off!

Does PR News have a hotel room block?

Yes, we have arranged a room block at the Philadelphia Marriott Downtown from April 16 to April 18, 2018 for $249/night. 

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Sales Director Katie Sullivan at ksullivan@accessintel.com to book your spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at sgoldstein@accessintel.com.

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; clientservices@accessintel.com.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook and access to speaker presentations .

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; clientservices@accessintel.com for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to clientservices@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the PR Measurement Conference that I did not find here. What should I do?

Email questions to clientservices@accessintel.com. You may also call 1-800-777-5006 for additional assistance.

Sponsor

At the Measurement Conference presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

SPONSORSHIP BENEFITS INCLUDE:

  • Your logo on all marketing and event materials
  • 2 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at ksullivan@accessintel.com.

Why Sponsor the Measurement Conference?

  • Reach decision-makers and buyers who know the importance of having the right products and services for their social media efforts
  • Save on travel costs and meet with your current customers and potential new clients in one trip
  • Increase brand awareness to parties involved in social media, marketing, tech, PR and communications
  • Launch a new product or service to decision-makers in the social media community

Contact

Questions

For questions related to event registrations, please contact:

Jessica Placencia
Marketing Manager
PR News
jplacencia@accessintel.com
301-354-1641

Sponsorship

If you would like to sponsor this event, please contact:

Katie Sullivan
Sales Director
PR News
ksullivan@accessintel.com

Program

For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News
sgoldstein@accessintel.com