Did your social media campaign have a WOW factor? Did it engage the right people, drive revenue, bring awareness to an important issue or mitigate a crisis?
If you answered yes, you deserce a PR News Social Media Award! Social media content itself might be ephemeral in nature, but we’re giving you the opportunity to capture and celebrate your social media successes. Enter your top campaigns and nominate the social media superstars behind those campaigns for the Social Media Team or Digital Leader of the Year Awards. This program is open to organizations of all types and sizes, worldwide.
Insider Tip: Enter one campaign in more than one category to receive a $150 discount per additional category and increase your chances of a win. Preview the entry questions.
How you built an audience for live streaming, and used metrics to show success.
How you used Facebook to build a customer base and increase mind-share.
How you used Facebook to build brand/reputation.
Show us which promoted post surpassed your goals, and how it did so.
What was your savvy strategy used boost followers?
How your fans feel about you & how you grew your community.
What contest/game did your run? How'd you make it fun? Did it build engagement?
This one goes to the organizations presented in the best possible light with clear brand messaging.
Leveraging Facebook to do benefit a cause and make a difference in people's lives.
Video on Facebook that inspires engagement.
Superior marketing via Twitter, with clear ROI.
How you leveraged Twitter to enhance brand reputation and reach a new audience.
Individual tweets inspired engagement.
Did you use a savvy strategy used boost followers?
How Twitter helped mitigate a crisis and/or conveyed key messages to those affected by a crisis.
Tell us why customers love you on Twitter.
You've got retweets, on likes, on comments.
Did you use the power of Twitter to do good? Tell us how.
Using a giveaway or contest to spread a message, generate engagment and have fun with users.
Someone who propelled your brand to the next level by being a top influencer.
How you used Instagram to reach customers, and how you showed ROI.
How you leveraged Instagram to enhance brand reputation and reach a new audience.
Using individual images or a single image, or Instagram Stories, to tell a story; tell us what it was and how it performed.
A photo that web beyond just looks, this photo moved people.
Savvy strategy used boost followers.
How you leveraged Snapchat to market your product/service.
How you leveraged Snapchat to enhance your brand's reputation and reach a new audience.
Did you gain followers and create engagement through a contest? Tell us what you did!
How you used a filter to promote your brand or location.
A chnnel with excellent content that is well curated.
How you leveraged YouTube to market your product/service.
How you leveraged YouTube to enhance your brand's reputation and reach a new audience.
The winning video should have great content with high shareability factor.
A shining example of what an app should be, and how you communicated its benefits.
Quality content displayed by an individual or a corporate point of view.
Excellent display of content, information and aha moments.
a network or app that's not listed above, but outperformed the usual platforms for your campaign. Let us know what it was and how it performed!
Best use of technology product or service, from social media measurement analytics tool to influencer identification tool to reputation management.
Share with us what makes you a digital leader in your organization. Provide 3 examples of outstanding initiatives that you led, that moved the needle for your brand or organization via creative social strategies and tactics.
All entries must be submitted by December 22, 2017. Finalists will be announced March 2018.
The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 1, 2016, and December 22, 2017. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period. National and international entries are accepted.
The price of each primary entry is $425. If you are submitting a secondary entry of the same campaign into any additional categories, the prices will be $275 per additional category. A late fee of $275 will be applied to entries submitted between December 9 and 22. Payment in full must accompany the entry. Entry fees are not refundable.