Whether it’s for a 280-character tweet or a 2,000-word blog...
As a communicator, your goal is to make every piece of writing concise, impactful, polished and clear. After all, the best way to influence anyone is a story well told.
Join PR News on March 20 to build the skills communicators need to smoothly switch between writing for different mediums while keeping copy concise and clean. At this workshop, experts in written communications will offer attendees exclusive insights into what it takes to become a great writer.
How you represent yourself with the written word in any business communication could mean the difference between landing that next client or getting your next promotion. Are you undermining your success every time you put finger to keyboard? Here, you’ll learn how to avoid common grammar mistakes and tighten up your writing for a more effective and professional voice.
You’ll learn how to:
Is the press release dying, or has it merely evolved? Whether your brand is still employing a traditional press release strategy, or has instead opted for an omnichannel, visual approach, your brand’s stories need to be framed as viral-worthy content that ensures more traffic to any media site that runs with it. In this session, you’ll learn how to stand out from the masses by writing subject lines and headings, release copy, social media posts and more that will attract journalists’ attention.
You’ll learn how to:
While storytelling skills are essential when dealing with the media, clear communications with internal stakeholders are every bit as key. Knowing how to craft a memo or presentation—how to manage expectations or articulate results in a cogent, convincing form to the C-suite—is an art and a science all its own. In this session, we’ll show you how to frame the narrative when reporting results to key decision-makers and demonstrating the impact of your efforts on the company’s bottom line.
You’ll learn how to:
Social media posts, email blasts and press releases require different approaches, even if they all seek to tell the same story. And in an online environment increasingly cluttered with content, great stories need to be told more concisely than ever to get the point across to journalists and audiences short on time (or attention). In this session, we’ll offer constructive feedback on writing samples sent in advance by attendees, and work in groups to craft succinct social posts, press releases and email pitches.
You’ll learn how to:
If you spend at least a quarter of your time in any of these areas, you should attend this workshop:
Advanced Writing Workshop | Tuesday, March 20 | 8:30 - 11:30 a.m.
$700
Includes: Breakfast, snacks and access to the trainer presentations.
Nonprofit/Goverment Discounts Available
529 14th Street NW
Washington, DC 20045
PR News’ Writing Workshop will take place on March 20 at the historic National Press Club in Washington, D.C. The event venue is near the McPherson Square, Metro Center and Federal Triangle metro stations and is less than two miles away from Union Station (Amtrak trains). If you need lodging for this event, take a look at these hotels in the area.
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great workshop, speakers and venue! Loved the clean and candid approach of all speakers towards the topic at hand.External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
For questions about this event reach out to:
Jessica Placencia
[email protected]
301-354-1641
If you are interested in sponsorship opportunities, please contact: