Whether you’re a publicist right out of school or plugging away with 5 to 10 years’ experience under your belt, PR News’ Publicity Boot Camp will give you strategies, tactics,
The Publicity Boot Camp is your ticket to more effective entertainment PR and communications strategies that will impress clients and make a real difference for you and your company.
We’ll set the scene with a quick look at the state of publicity today, laying out both the challenges and opportunities facing publicists as the entertainment industry undergoes tremendous change. Whether it’s cultivating buzz via social media, running successful events, navigating red carpets and junkets, or simply getting through to overworked critics and reporters, we’ll dissect the kinds of qualities and skills that define the modern publicist—and what specific traits have become invaluable in this increasingly chaotic environment.
Join us as we drill down on the most effective media and social-influencer campaigns. What specific strategies and tactics have led to success and why? What kind of pitches work on journalists and critics—and how can you make their jobs easier to foster earned media gold and long-term goodwill? How do you find and negotiate with influencers that are best positioned to help you publicize your TV show, movie, game or other entertainment asset?
In this session, you’ll learn how to:
It’s no secret that navigating the event circuit—whether it’s parties, pressers, red carpets, meet-and-greets or junkets of all shapes and sizes—can offer serious challenges for even the best publicists. This session will not only teach how to measure the success of any event scenario but also provide specific tips and tricks on how to maximize reach and coverage. How do you properly wrangle talent and keep them on message? How do you ensure that you’ve planned for any contingency or unexpected disruption? And how do you handle those uncomfortable, inappropriate or off-topic questions? Smart tactics around events can actually supercharge and amplify your efforts in ways you can’t even imagine.
In this session, you’ll learn how to:
As a publicist, you’ve gotten that call or text. Your star was arrested. A producer tweeted something outrageous. A new show or movie has suddenly offended critics and fans, with talk of a boycott looming. Whatever the situation, publicists are the first line of defense for any entertainment crisis. In this session, entertainment PR pro and crisis veteran Howard Bragman will teach you how to cope with real-world crises—and the specific steps you can take to mitigate, minimize or avoid some of the most tense and dire situations. You’ll understand common mistakes and how to avoid them—along with best practices that could help you become a hero with your company and clients.
In this session, you’ll learn how to:
In this unique session, you’ll get a choice of several roundtables spread throughout the room, with subject matter experts ready to lead interactive discussions, give advice and foster debate on topics ranging from Social Media to Media Relations to Event Management and more. Every 15 minutes, you’ll get a chance to move to another roundtable or stay put, giving you the chance to go deep on one topic or bounce around the room to get a taste of something else. This is an excellent opportunity to share war stories, make new friends and network with your colleagues.
In this session, we’ll get the real scoop from reporters, critics and bloggers on what they like, what they hate and what drives them absolutely insane. They will give you their honest take on what publicists do right and wrong—and how to cultivate relationships that last. Reporters and influencers need publicists to do their jobs, but they may have a different way of looking at the world than you do. And understanding how the media serves its audience and works to convey information will help you tailor your interactions for maximum effect.
In this session, you’ll learn how to:
In an open forum, speakers and attendees will discuss the day’s learnings and brainstorm ways to implement best practices, strategies and tactics. You’ll get a comprehensive look at key takeaways and how to take them back to the office and use in real-world situations. This is also a chance for attendees to share their own experiences and challenges in an interactive environment designed to offer suggestions and solutions from colleagues.
If you spend at least a quarter of your time in any of these areas, you should attend the Publicity Boot Camp:
1201 Vine St
Los Angeles, CA 90038
Group Rates
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.
At PR News' Publicity Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their publicity. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
SPONSORSHIP BENEFITS INCLUDE:
Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Rich Hauptner at [email protected] or 203-899-8460.
For questions related to event registrations, please contact:
If you are interested in sponsorship opportunities, please contact:
If you are interested in sponsorship opportunities, please contact: