Will you be joining us?

Whether you’re a publicist right out of school or plugging away with 5 to 10 years’ experience under your belt, PR News’ Publicity Boot Camp will give you strategies, tactics, tips and tricks designed to supercharge your publicity acumen and ensure that you remain on the cutting edge. The modern demands of entertainment publicity require acute attention to detail, a 24-7 news cycle mentality and a keen grasp of the latest social media trends and pitfalls—all skills that can set you apart from the competition and raise your career to new heights.

The Publicity Boot Camp is your ticket to more effective entertainment PR and communications strategies that will impress clients and make a real difference for you and your company.

Agenda

  1. 9:00 am - 9:45 am

    Registration and Networking Breakfast

  2. 9:45 am - 10:00 am

    The State of Publicity in 2017 and Beyond

    We’ll set the scene with a quick look at the state of publicity today, laying out both the challenges and opportunities facing publicists as the entertainment industry undergoes tremendous change. Whether it’s cultivating buzz via social media, running successful events, navigating red carpets and junkets, or simply getting through to overworked critics and reporters, we’ll dissect the kinds of qualities and skills that define the modern publicist—and what specific traits have become invaluable in this increasingly chaotic environment.

  3. 10:00 am - 10:45 am

    Case Studies I: Top Strategies to Woo Critics and Social Influencers

    Join us as we drill down on the most effective media and social-influencer campaigns. What specific strategies and tactics have led to success and why? What kind of pitches work on journalists and critics—and how can you make their jobs easier to foster earned media gold and long-term goodwill? How do you find and negotiate with influencers that are best positioned to help you publicize your TV show, movie, game or other entertainment asset?

     

    In this session, you’ll learn how to:

    • Measure ROI on earned media or influencer campaigns.
    • Use outside research and data analytics to more effectively pitch.
    • Avoid influencers that don’t speak to your target demographic.
    • Find interesting angles that will supercharge your pitches and turn heads.
    • Leverage Facebook, Twitter, LinkedIn and other social platforms.
  4. 10:45 am - 11:00 am

    Networking Break

  5. 11:00 am - 12:00 pm

    Best Practices for Events, Junkets and Red Carpet Success

    It’s no secret that navigating the event circuit—whether it’s parties, pressers, red carpets, meet-and-greets or junkets of all shapes and sizes—can offer serious challenges for even the best publicists. This session will not only teach how to measure the success of any event scenario but also provide specific tips and tricks on how to maximize reach and coverage. How do you properly wrangle talent and keep them on message? How do you ensure that you’ve planned for any contingency or unexpected disruption? And how do you handle those uncomfortable, inappropriate or off-topic questions? Smart tactics around events can actually supercharge and amplify your efforts in ways you can’t even imagine.

     

    In this session, you’ll learn how to:

    • Leverage best practices for navigating any kind of event, junket or red carpet.
    • Integrate social media before, during and after the event for maximum coverage.
    • Navigate the politics of the red carpet to assess its ROI and publicity potential.
    • Customize your approach based on whether an event or junket is large, small, hotel-based, on-set/on-location or part of a press tour.
    • Collaborate with studios, publishers, media associations, talent or even competitors to pool resources and attract greater exposure.
  6. 12:00 pm - 12:45 pm

    Lunch and Networking

  7. 12:45 pm - 1:45 pm

    Case Studies II: How to Come Out on Top in an Entertainment PR Crisis

    As a publicist, you’ve gotten that call or text. Your star was arrested. A producer tweeted something outrageous. A new show or movie has suddenly offended critics and fans, with talk of a boycott looming. Whatever the situation, publicists are the first line of defense for any entertainment crisis. In this session, entertainment PR pro and crisis veteran Howard Bragman will teach you how to cope with real-world crises—and the specific steps you can take to mitigate, minimize or avoid some of the most tense and dire situations. You’ll understand common mistakes and how to avoid them—along with best practices that could help you become a hero with your company and clients.

    In this session, you’ll learn how to:

    • Reach out to key journalists, bloggers and influencers with a plan of action.
    • Train talent, executives, producers and showrunners to get on message fast.
    • Formulate a rapid and honest response that gains the respect of fans, the media and your client.
    • Admit mistakes if justified, but use that as an opportunity to pivot to a new narrative.
    • Prepare a crisis plan in advance to get ahead of any situation before it snowballs.
    • Measure the success of your crisis response and make key adjustments as it develops.
  8. 1:45 pm - 2:30 pm

    Roundtable Rock & Roll: Learn, Share and Network

    In this unique session, you’ll get a choice of several roundtables spread throughout the room, with subject matter experts ready to lead interactive discussions, give advice and foster debate on topics ranging from Social Media to Media Relations to Event Management and more. Every 15 minutes, you’ll get a chance to move to another roundtable or stay put, giving you the chance to go deep on one topic or bounce around the room to get a taste of something else. This is an excellent opportunity to share war stories, make new friends and network with your colleagues.

  9. 2:30 pm - 2:45 pm

    Networking Break

  10. 2:45 pm - 3:30 pm

    What Reporters Want: How to Earn Media that Counts

    In this session, we’ll get the real scoop from reporters, critics and bloggers on what they like, what they hate and what drives them absolutely insane. They will give you their honest take on what publicists do right and wrong—and how to cultivate relationships that last. Reporters and influencers need publicists to do their jobs, but they may have a different way of looking at the world than you do. And understanding how the media serves its audience and works to convey information will help you tailor your interactions for maximum effect.

     

    In this session, you’ll learn how to:

    • Research media and influencers to identify pitch points that will get their attention.
    • Quickly analyze the top goals of any journalist or influencer—and help achieve them.
    • Cultivate long-term relationships that start long before you pitch something specific.
    • Understand the news cycle, seasonal factors and other vital timing issues.
    • Avoid media and influencer mistakes that can torpedo your campaign.
  11. 3:30 pm - 4:00 pm

    Interactive Session: Sharing Key Takeaways

    In an open forum, speakers and attendees will discuss the day’s learnings and brainstorm ways to implement best practices, strategies and tactics. You’ll get a comprehensive look at key takeaways and how to take them back to the office and use in real-world situations. This is also a chance for attendees to share their own experiences and challenges in an interactive environment designed to offer suggestions and solutions from colleagues.

Publicity Boot Camp Trainers

  • Howard Bragman

    Founder & Chairman, Fifteen Minutes
    Fifteen Minutes
  • Piya Sinha-Roy

    Entertainment Reporter
    Reuters
  • Dominic Pagone

    SVP, Communications
    FX Networks
  • Mary Shaw

    Director, Communications & Media Relations
    CTAM
  • Michael Grebb

    Publisher

Who Attends?

If you spend at least a quarter of your time in any of these areas, you should attend the Publicity Boot Camp:

  • Audience Development
  • Brand Marketing
  • Business Development
  • Community Relations
  • Corporate Communications
  • Crisis Management
  • Digital and Social Media
  • Employee Communications
  • Fundraising
  • Human Resources
  • Information Technology
  • Lead Generation
  • Marketing
  • Marketing Communications
  • Measurement
  • Media Relations
  • PR Budget Creation/Management
  • Public Relations
  • Public Affairs/Issues Management
  • Publicity
  • Research & Analysis
  • SEM/SEO Management
  • Social Media
  • Video Production
  • Web Marketing
  • Word of Mouth Marketing

Venue

Taglyan Complex

1201 Vine St
Los Angeles, CA 90038

Pricing

Individual: Best Rate ends Oct. 18!
$699
Early Bird Rate (until October 18)
$699
Regular Rate (until November 6)
$899
On-Site Rate
$999

Group Rates
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.

Testimonials

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend.
Associate Vice President
Finn Partners
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great!
Communications Manager
CIGNA
Great workshop, speakers and venue! Loved the clean and candid approach of all speakers towards the topic at hand.
External Relations, US Operations and Marketing North America
Procter & Gamble

Sponsor

At PR News' Publicity Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their publicity. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

SPONSORSHIP BENEFITS INCLUDE:

  • Your logo on all marketing and event materials
  • 2 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Rich Hauptner at RHauptner@accessintel.com or 203-899-8460.

Why Sponsor the Publicity Boot Camp?

  • Reach decision-makers and buyers who know the importance of having the right products and services for their social media efforts
  • Save on travel costs and meet with your current customers and potential new clients in one trip
  • Increase brand awareness to parties involved in social media, marketing, tech, PR and communications
  • Launch a new product or service to decision-makers in the social media community

Contact

Questions

For questions related to event registrations, please contact:

Carla Stubbs
Marketing Assistant
PR News
cstubbs@accessintel.com 
301-354-1810

Sponsorship

If you would like to sponsor this event, please contact:

Rich Hauptner
Director of Business Development
PR News
RHauptner@accessintel.com 
203-899-8460

Program

For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News
sgoldstein@accessintel.com