Big 4 Social Media Conference
August 9-10 | Grand Hyatt San Francisco
Early Bird rates end June 30
Make your messages stand out
Eager to take your social media and Google efforts to the next level? Look no further than PR News' intensive two-day Big 4 Social Media Conference, which includes the Google for Communicators Boot Camp on August 9-10 in beautiful San Francisco.
At this annual must-attend event, hundreds of communicators from B2B, B2C, nonprofit and government organizations will gather to share the new rules of SEO, how to build a following on Facebook, Twitter, Instagram and Snapchat and the latest influencer marketing strategies, among many other topics.
Register by June 30 to save $700 on your ticket!
Google for Communicators Boot Camp
August 9, 2017Google can be a communicator’s best friend or worst enemy—learn how to make its powerful and influential tools work for you.
Registration and Networking Breakfast
The New Rules of SEO That Communicators Need to Know
How Communicators Use SEO Tactics to Raise the Search Ranking of Their Content
5 Ways You Can Start Using Google Analytics for Your Communications Strategy
How to Launch Successful AdWords Campaigns and Communicate it to Senior Leaders
Your Brand on YouTube: Build a Dedicated Following One Video at a Time
How to Prepare for the Coming Age of Voice Search
Big 4 Social Media Summit
August 10, 2017Hear about the latest features and trends driving Facebook, Twitter, Instagram and Snapchat as well as real-world case studies of success from B2B, B2C and nonprofit organizations that you can take back to the office and implement immediately.
How to Use Facebook Live to Broadcast Your Brand’s Story
How to Make Sure Your Paid Social Strategy is Paying Off
Social Listening on Twitter: Translating Analytics into Engagement
Influencer Strategies Across Twitter, Facebook, Instagram and Snapchat
Keynote Lunch: Passion Brands in the Age of Disruption
How to Develop a Snapchat Presence
Measurement Treasure: The KPIs That Spell Social Success
Instagram ROI: Low-Cost Tactics for Visual Storytelling
How to Choose Among Facebook Messenger Day, Instagram and Snapchat Stories
Holli BeckmanVice President of Marketing and Leasing OperationsWC Smith
Chad BerndtsonDirector, Content Marketing & Social MediaPalo Alto Networks
John CarrollManager of Local Business OutreachYelp
Stephen L. CrosbyDirector, Digital MediaHess Corporation
Brittany DetamoreSocial Engagement StrategistIBM
Sara DunajSocial Media ManagerPrincess Cruises
Darius FisherCEO and Co-FounderStatus Labs
Lauren FriedmanHead of Global Social Business EnablementAdobe
Kristy GillentineVice President of Public EngagementDrive West Communications
Jerrick HaddadGlobal Social Media AdvisorCEMEX
Ali HarisSr. Manager, SEOMacy's
Bob HastingsExecutive Vice President, Chief Communications OfficerBell Helicopter
Danica KombolPresidentEverywhere Agency
Andrea LimasSocial Media StrategistUniversity of San Francisco
Steve MoskovitzGlobal Director of Social MediaOracle
Allen PlummerDigital Marketing StrategistVanguard
Matt PrinceManager, PR and Brand EngagementTaco Bell
Nadia Petschek RawlsSocial Media DirectorTED Conferences
Jeff RosenblumAuthor of "Friction: Passion Brands in the Age of Disruption," documentary filmmaker, founder of Questus
Denise SafariCOO & Managing PartnerEvolution Sales & Distribution
Martijn ScheijbelerGrowth & SEO LeadPostmates
Krista SeidenAnalytics Advocate
Kelly StoneSenior Social Media ManagerCompTIA
Mike WhalingPresident30 Lines
Melissa WisehartManaging DirectorMoore Communications Group
Meet New Friends, while Connecting with Colleagues from Past PR News Conferences!
The Big 4 Social Media Summit and Google for Communicators Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of social media and Google, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.
Networking Opportunities Include:
- 2 Networking Breakfasts
- 2 Networking Lunches
- 4 Networking Breaks
- 2 Team Exercises with Peers
- An Opening Night Reception!
Who Should Attend?
As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Big 4 Social Media Conference, which includes the Google for Communicators Boot Camp will allow you to do just that.
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Measurement Conference:
- Business Development
- Community Relations
- Content Creation
- Content Marketing
- Crisis Management
- Digital PR
- External Communications
- Internal Communications
- Lead Generation
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- Social Media
When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.
BONUS TIP SHEET: What You Need to Consider Before Using Facebook Live
BONUS CHECKLIST: A Four-Step Facebook Advertising Checklist
BONUS RESOURCE: A Sample Influencer Collaboration Agreement
BONUS PR NEWS ANALYSIS: Which Video Metrics Matter Most, Depending on your Audience
BONUS TIP SHEET: 4 Best Practices for Snapchat Geofilters
You'll take away practical knowledge on how to:
- How to use Facebook Live to broadcast your brand’s most compelling stories
- How to develop a Snapchat presence
- Creative ways to use Instagram’s direct messaging feature
- How to use Twitter’s native analytic tool to get a better read on your brand’s image
- The most effective metrics to help make the business case for social
- Optimize your content for voice search
- Target key phrases that are likely to be searched by voice
- Prepare for conversational search queries
- Determine the questions your audience asks and cater content around those questions
- Produce a voice SEO strategy across several search engines
Take in the sights and sounds that San Francisco has to offer while attending the Big 4 Social Media Conference on August 9-10.
TOP PLACES TO VISIT WHILE IN SAN FRANCISCO...
Golden Gate Bridge - Walking across the Golden Gate Bridge is an absolute must when visiting the Golden City.
Alcatraz - The former Alcatraz prison sits just a ferry ride away from San Francisco and is a tourist favorite.
Fisherman's Wharf - This popular destination features waterfront restaurants of all types from French bakeries to oyster bars and so much more.
Union Square - If you like shopping, you'll have to check out Union Square where you'll find major department stores as well as smaller boutiques.
North Beach - Don't let the name fool you...North Beach is San Francisco's Italian quarter filled with beautiful cafes, shops and churches.
* The Big 4 Pass does not include access to the Google for Communicators Boot Camp. The Google Pass does not include access to the Big 4 Social Media Conference.
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.
Professionals at nonprofit/government organizations can take an additional $100 off each pass.
PR News Pro Subscriber Rates
PR Pro subscribers get an additional $200 off each pass. Not a subscriber? Become one today!
What is PR News?
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
What is the Big 4 Social Media Conference and Google for Communicators Boot Camp?
The Big 4 Social Media Conference, which includes the Google for Communicators is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing the new rules of SEO and how to build a following on Facebook, Twitter, Instagram and Snapchat and the latest influencer marketing strategies, among many other topics.
Does PR News have a hotel room block?
Yes, we have arranged a room block at the Hyatt Regency San Francisco for $329/night for the nights of August 7 through August 11. This special rate expires July 17 so book today!
How can I become a sponsor?
A variety of event sponsorship opportunities
How can I become or suggest a speaker/panelist?
To be considered, please email Editorial Director, Steve Goldstein at email@example.com.
How do I register?
What is included in the registration price?
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.
What kinds of payment do you accept?
We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.
Is there an additional discount for groups of 5 or more?
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; firstname.lastname@example.org for details.
What if I have a discount code?
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
I’m part of the media, how can I get a complimentary pass?
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to email@example.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
I am registered, but cannot attend. Can I cancel or transfer my registration?
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to firstname.lastname@example.org.
I have a question about the Big 4 Social Media Conference and/or Google for Communicators Boot Camp that I did not find here. What should I do?
Email questions to email@example.com. You may also call 1-800-777-5006 for additional assistance.
Don't take our word for it. See why hundreds of your peers have attended PR News conferences!
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
At PR News' Measurement Conference and Social Media Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their PR measurement and social media strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
SPONSORSHIP BENEFITS INCLUDE:
- Your logo on all marketing and event materials
- 2 complimentary registration passes for your staff
- Full-page ad in the attendee workbook
- "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
- Booth to display your sponsorship materials in a high foot traffic area
- Trackable VIP discount code to send to your clients and colleagues to attend the conference
- Speaking opportunity for your executive
- Opportunity to present research from your organization
- Provision of the attendee list with full contact information
- Face time during the event where you'll have the chance to raffle off an item
- Networking opportunities with attendees
- Shout-outs on social media and on stage at the event
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Jonathan Politte at firstname.lastname@example.org.
Why Sponsor the Big 4 Social Media Conference?
- Reach decision-makers and buyers who know the importance of having the right products and services for their social media efforts
- Save on travel costs and meet with your current customers and potential new clients in one trip
- Increase brand awareness to parties involved in social media, marketing, tech, PR and communications
- Launch a new product or service to decision-makers in the social media community
For questions related to event registrations, please contact:
If you would like to sponsor this event, please contact:
VP of Marketing