PR News'

Big 4 Social Media Conference

August 9-10 | Grand Hyatt San Francisco

Early Bird rates end June 30

Make your messages stand out

Eager to take your social media and Google efforts to the next level? Look no further than PR News' intensive two-day Big 4 Social Media Conference, which includes the Google for Communicators Boot Camp on August 9-10 in beautiful San Francisco.  

At this annual must-attend event, hundreds of communicators from B2B, B2C, nonprofit and government organizations will gather to share the new rules of SEO, how to build a following on Facebook, Twitter, Instagram and Snapchat and the latest influencer marketing strategies, among many other topics.

Register by June 30 to save $700 on your ticket!

Featured speakers:

Martijn Scheijbeler

Krista Seiden

Matt Prince

Steve Moskovitz

Andrea Limas

Sara Dunaj



  • Holli Beckman

    Vice President of Marketing and Leasing Operations
    WC Smith
  • Chad Berndtson

    Director, Content Marketing & Social Media
    Palo Alto Networks
  • John Carroll

    Manager of Local Business Outreach
  • Stephen L. Crosby

    Director, Digital Media
    Hess Corporation
  • Brittany Detamore

    Social Engagement Strategist
  • Sara Dunaj

    Social Media Manager
    Princess Cruises
  • Darius Fisher

    CEO and Co-Founder
    Status Labs
  • Lauren Friedman

    Head of Global Social Business Enablement
  • Kristy Gillentine

    Vice President of Public Engagement
    Drive West Communications
  • Jerrick Haddad

    Global Social Media Advisor
  • Ali Haris

    Sr. Manager, SEO
  • Bob Hastings

    Executive Vice President, Chief Communications Officer
    Bell Helicopter
  • Danica Kombol

    Everywhere Agency
  • Andrea Limas

    Social Media Strategist
    University of San Francisco
  • Steve Moskovitz

    Global Director of Social Media
  • Allen Plummer

    Digital Marketing Strategist
  • Matt Prince

    Manager, PR and Brand Engagement
    Taco Bell
  • Nadia Petschek Rawls

    Social Media Director
    TED Conferences
  • Miri Rodriguez

  • Jeff Rosenblum

    Author of "Friction: Passion Brands in the Age of Disruption," documentary filmmaker, founder of Questus
  • Denise Safari

    COO & Managing Partner
    Evolution Sales & Distribution
  • Martijn Scheijbeler

    Growth & SEO Lead
  • Krista Seiden

    Analytics Advocate
  • Kelly Stone

    Senior Social Media Manager
  • Mike Whaling

    30 Lines
  • Melissa Wisehart

    Managing Director
    Moore Communications Group


Meet New Friends, while Connecting with Colleagues from Past PR News Conferences!

The Big 4 Social Media Summit and Google for Communicators Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of social media and Google, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.

Networking Opportunities Include:

  • 2 Networking Breakfasts
  • 2 Networking Lunches
  • 4 Networking Breaks
  • 2 Team Exercises with Peers
  • An Opening Night Reception!
Networking at the Big 4 Conference
Networking at Big 4 Conference
Networking at the Big 4 Conference

Who Should Attend?

As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Big 4 Social Media Conference, which includes the Google for Communicators Boot Camp will allow you to do just that.

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Measurement Conference:

  • Business Development
  • Communications
  • Community Relations
  • Content Creation
  • Content Marketing
  • Crisis Management
  • Digital PR
  • External Communications
  • Internal Communications
  • Lead Generation
  • Marketing
  • Marketing Communications
  • Measurement
  • Media Relations
  • Public Affairs/Issues Management
  • Public Relations
  • Research and Analytics
  • SEO
  • Social Media
  • Video

Attendee Bonuses

When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions. 

BONUS TIP SHEET: What You Need to Consider Before Using Facebook Live

BONUS CHECKLIST: A Four-Step Facebook Advertising Checklist

BONUS RESOURCE:  A Sample Influencer Collaboration Agreement

BONUS PR NEWS ANALYSIS: Which Video Metrics Matter Most, Depending on your Audience

BONUS TIP SHEET: 4 Best Practices for Snapchat Geofilters

You'll take away practical knowledge on how to:

  • How to use Facebook Live to broadcast your brand’s most compelling stories
  • How to develop a Snapchat presence
  • Creative ways to use Instagram’s direct messaging feature
  • How to use Twitter’s native analytic tool to get a better read on your brand’s image
  • The most effective metrics to help make the business case for social
  • Optimize your content for voice search
  • Target key phrases that are likely to be searched by voice
  • Prepare for conversational search queries
  • Determine the questions your audience asks and cater content around those questions
  • Produce a voice SEO strategy across several search engines


San Fran San Fran San Fran

Take in the sights and sounds that San Francisco has to offer while attending the Big 4 Social Media Conference on August 9-10.


Golden Gate Bridge - Walking across the Golden Gate Bridge is an absolute must when visiting the Golden City. 

Alcatraz - The former Alcatraz prison sits just a ferry ride away from San Francisco and is a tourist favorite.

Fisherman's Wharf - This popular destination features waterfront restaurants of all types from French bakeries to oyster bars and so much more. 

Union Square - If you like shopping, you'll have to check out Union Square where you'll find major department stores as well as smaller boutiques. 

North Beach - Don't let the name fool you...North Beach is San Francisco's Italian quarter filled with beautiful cafes, shops and churches. 

Musems Museums and more museums! - Check out the San Francisco Museum of Modern Art , the Asian Art Museum, the de Young Museum and a planetarium, acquarium and natural history museum

Grand Hyatt

345 Stockton St
San Francisco, CA 94108

PR News has a special hotel room block at the Grand Hyatt San Francisco for $329/night for the nights of August 7 through August 11. This discounted rate expires July 17. Book your room today!

San Fran San Fran San Fran


Save $500 until June 30!
Big 4 Pass*
Super Early Bird Rate (Expired June 16)
Early Bird Rate (until June 30)
VIP Rate (until July 14)
Last-Chance Rate (until July 28)
Regular Rate

This pass includes access to:

  • Big 4 Social Media Conference on August 10
  • Meals and networking opportunities on August 10
  • Executive Summary by PR News Staff and Measurement Bonus Tip Sheets and Checklists
Save $700 until June 30!
All-Access Pass
Super Early Bird Rate (Expired June 16)
Early Bird Rate (until June 30)
VIP Rate (until July 14)
Last-Chance Rate (until July 28)
Regular Rate

This pass includes access to:

  • Google for Communicators Boot Camp on August 9
  • Big 4 Social Media Conference on August 10
  • All meals and networking opportunities
  • Executive Summary by PR News Staff and All Bonus Tip Sheets and Checklists
Save $500 until June 30!
Google Pass*
Super Early Bird Rate (Expired June 16)
Early Bird Rate (until June 30)
VIP Rate (until July 14)
Last-Chance Rate (until July 28)
Regular Rate

This pass includes access to:

  • Google for Communicators Boot Camp on August 9
  • Meals and networking opportunities on August 9

* The Big 4 Pass does not include access to the Google for Communicators Boot Camp. The Google Pass does not include access to the Big 4 Social Media Conference.

Group Rates
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.

Nonprofit/Government Rates
Professionals at nonprofit/government organizations can take an additional $100 off each pass.

PR News Pro Subscriber Rates
PR Pro subscribers get an additional $200 off each pass. Not a subscriber? Become one today!


What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the Big 4 Social Media Conference and Google for Communicators Boot Camp?

The Big 4 Social Media Conference, which includes the Google for Communicators is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing the new rules of SEO and how to build a following on Facebook, Twitter, Instagram and Snapchat and the latest influencer marketing strategies, among many other topics.

Does PR News have a hotel room block?

Yes, we have arranged a room block at the Hyatt Regency San Francisco for $329/night for the nights of August 7 through August 11. This special rate expires July 17 so book today

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Jonathan Politte at to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006;

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to

I have a question about the Big 4 Social Media Conference and/or Google for Communicators Boot Camp that I did not find here. What should I do?

Email questions to You may also call 1-800-777-5006 for additional assistance.


Don't take our word for it. See why hundreds of your peers have attended PR News conferences!

This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners


At PR News' Measurement Conference and Social Media Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their PR measurement and social media strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.


  • Your logo on all marketing and event materials
  • 2 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Jonathan Politte at

Why Sponsor the Big 4 Social Media Conference?

  • Reach decision-makers and buyers who know the importance of having the right products and services for their social media efforts
  • Save on travel costs and meet with your current customers and potential new clients in one trip
  • Increase brand awareness to parties involved in social media, marketing, tech, PR and communications
  • Launch a new product or service to decision-makers in the social media community



For questions related to event registrations, please contact:

Jessica Placencia
Marketing Manager
PR News


If you would like to sponsor this event, please contact:

Amy Jefferies
VP of Marketing
PR News  


For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News