2017 How-To Conference & Visual Storytelling Boot Camp 2017 How-To Conference & Visual Storytelling Boot Camp – PR News

The Digital How-To Conference

June 22-23 | Chicago, IL

Super Early Bird rates end May 12!

REGISTER

PR News' How-To Conference on June 22-23 in Chicago will provide communicators with advanced tactics in:

  • Crisis management
  • Influencer marketing
  • Facebook analytics
  • Twitter engagement
  • Building content authority on LinkedIn
  • SEO and paid social ads
  • PR writing
  • Snapchat and Instagram Stories

Save $800 when you sign up before April 21! 

Bonuses and Takeaways

An Executive Summary by PR News
PR Measurement Dashboards
3 Phases of a Brand Crisis
Sample Influencer Agreement
Instagram Engagement Techniques

Not-to-be-missed sessions include:

  1. 8:35 am - 2:44 am

    How to Become a Data-Centric Communications Pro and Get Smarter About Proving ROI

  2. 9:35 am - 2:44 am

    How to Identify and Cultivate Influencers for Your Brand

  3. 9:55 am - 2:44 am

    How to Use Facebook Insights Results to Improve Your Social Media Engagement

  4. 11:20 am - 2:44 am

    How to Use SEO Tactics to Make Your Media Pitches More Effective

Agenda

Top visual storytellers will help your team work visual magic, build brand loyalty, expand audiences and prove ROI.
Top visual storytellers will help your team work visual magic, build brand loyalty, expand audiences and prove ROI.
  1. 8:30 am

    Registration & Networking Breakfast

  2. 9:00 am

    Tell Your Brand Story Authentically on Snapchat

    Storytelling is the currency for communications professionals. They pride themselves on their storytelling ability and do everything in their power to control their stories. Yet Snapchat—which is used by an estimated 70.4 million consumers, according to eMarketer—demands a loss of control if one is to approach the true authenticity the platform’s fans demand. Snapchat’s unplanned, unscripted moments present a challenge for communicators, as does its lack of metrics. In this session you’ll learn how to let your brand go on Snapchat and win new audiences.

    You’ll learn how to:

    • Harness employees to tell your Snapchat story
    • Identify your brand ambassadors 
    • Create a content calendar for Snapchat
    • Establish goals and guidelines for your Snapchat content
    • Measure your success on Snapchat despite the dearth of native analytics
    • Nicole Bersani

      Nicole Bersani

      Digital Media Coordinator
      Chicago Cubs
    • Obele Brown-West

      Obele Brown-West

      Senior Vice President, Digital Account and Engagement Lead
      Weber Shandwick
  3. 9:45 am

    Make Instagram About Your Audience First and Your Brand Second

    Pushing out self-serving content on Instagram and using it merely to promote products, services and membership—it’s a common mistake made by many brands and nonprofits, one that could result in zero engagement. Learn from visual storytellers who use Instagram and Instagram Stories to share visual diaries of the human essence of their brand, help people understand the culture and values of their company and offer behind-the-scenes content that inspires external and internal audiences. 

    We’ll cover these Instagram and Instagram Stories topics: 

    • Having irresistible calls to action laid out visually
    • Inspiring user-generated Instagram content shows you're in touch with your audience 
    • Using the right hashtags—and using them judiciously
    • Making sure the words matter as much as the visuals—if you need words at all!
    • Using Instagram and Instagram Stories as a recruiting tool
    • Making employees central to your Instagram tactics
    • Kathryn McKenzie

      Kathryn McKenzie

      Senior Director, Content
      Abbott
    • Brian Price

      Brian Price

      Digital Marketing Manager
      Starwood Retail Partners
    • Noah Champion Buck

      Noah Champion Buck

      Executive Director
      Wagstaff Social
  4. 11:00 am

    Networking Break

  5. 11:15 am

    YouTube: How Your Brand Can Be Popular on the World’s Most Popular Video Network

    Google’s powerhouse social video network and search engine YouTube can be so much more than a mere storehouse for your brand’s videos. Our trainers will show you how to use YouTube to radiate goodwill around your brand and offer new, unusual and—hopefully—entertaining perspectives on your brand. 

    You’ll learn how to:

    • Use YouTube as a powerful avenue to create an emotional connection with your audience
    • Define what ROI means from the start
    • Make the call on whether your YouTube videos should be polished or have a rough-and-ready look
    • Develop strong descriptions for your YouTube content so that people searching for that content will feel confident that it will end up being useful to them (keywords, captions, video description, etc.)
    • Analyze the time at which viewers dropped off on average and find out what didn't work by asking the tough questions
    • Davis Jones

      Davis Jones

      Co-Founder
      Eazl
    • Matt Goldberg

      Matt Goldberg

      Marketing Associate and Founder, MBG Films
      Lyndex-Nikken
  6. 12:00 pm

    Networking Lunch

  7. 1:00 pm

    Expand Your Audience via Live Streaming on Facebook and Instagram

    Video is already king on social media, and live streaming has emerged as the crown jewel. Learn how a variety of organization types are using the dominant live streaming services—Facebook Live and Instagram—to reach and engage with a larger audience in real time. Make your move with live broadcasts now before algorithms change and monetization imperatives change the entire cost/benefit proposition for you and your brand.

    You’ll learn how to: 

    • Find ideas for live broadcasts that work for the audience you’re trying to reach
    • Determine the optimal length for your live broadcasts
    • Make the most of the all-important first 10 seconds of your live stream
    • Make sure your live broadcast is effective even if the audio is muted
    • Maximize the promotional power of your Facebook Live description
    • Optimize your live streams for mobile
    • Wendy Widom

      Wendy Widom

      Social Media Editor
      CBS
    • Daniella Peting

      Daniella Peting

      Social Media Manager, North America and Co-Lead, Global Social Media Center of Excellence
      Motorola
  8. 2:00 pm

    Networking Break

  9. 2:15 pm

    Use Data Visualization and Infographics to Win Attention and Media Coverage

    Creating data charts and infographics can be complex and time consuming, but the rewards should be obvious—we process images far faster than we do text, and people are more likely to share visuals than text. Our trainers will show you how to tell a story with visualized data and follow a path within a chart or infographic so that people start from the beginning, get to the end and absorb the content and your brand message.

    You’ll learn how to:

    • Make sure your graphics meet the different size requirements for the various social media platforms
    • Make sure your graphics are in tune with your brand voice
    • Define your goals, desired audience and timing for your graphic 
    • Take a PR approach to infographics data so that survey findings correlate with the value of your brand or product while being authoritative for media outlets
    • Keep infographics as clear and concise as possible
    • Select among low- or no-cost infographics tools
    • Kevin Hartman

      Kevin Hartman

      Head of Analytics, Consumer, Government & Entertainment
      Google
    • Carolyn Barth

      Carolyn Barth

      Director, Digital PR & Media
      American College of Prosthodontists
  10. 3:00 pm

    How to Use Your Smartphone Like a Pro Photographer and Videographer, and Inexpensive Tools & Techniques to Improve Your Visual Game

    Learn how to shoot top-quality still images and videos with your phone and just a few minor accessories. You’ll also learn how to determine if top-quality visuals are not what your audience really wants from you by first doing some corporate soul searching and audience research.

    We’ll cover: 

    • Being clear about your brand’s visual identity and audience expectations for visual content
    • Identifying color schemes that tie together all of your visuals
    • Meeting technical audience expectations for live streams
    • Using simple lighting techniques when shooting images with your phone
    • Being clear about which aspect ratio to use for different social media platforms
    • Capturing good audio for your smartphone videos
    • Dan Brennan

      Dan Brennan

      Vice President
      SHIFT Communications
Learn the advanced tactics in the PR essentials with thought-leaders across industries in hands-on conference sessions.
Learn the advanced tactics in the PR essentials with thought-leaders across industries in hands-on conference sessions.
  1. 8:00 am

    Registration and Networking Breakfast

  2. 8:25 am

    Conference Kickoff From PR News

  3. 8:35 am

    How to Become a Data-Centric Communications Pro and Get Smarter About Proving ROI

    To be a data-centric communications pro, you need to function in an organization that enables you to deliver clear, bottom-line results in an evolving technological environment. In this session you’ll hear from communications and IT professionals who are leading a shift in addressing previous notions of “us” (communications pros) and “them” (IT) and breaking down walls so communicators can absorb the data skills they need to enhance their careers. You’ll learn to lead within your organization so IT understands your needs and puts control of communications data at your fingertips. Neither of these functions can deliver their full business value without understanding the underlying interdependencies, and that delivery starts with you.

    You’ll take away practical how-to ideas on:

    • Developing shared priorities and resources across communications and IT
    • Identifying the critical tech and PR capabilities that you really need to deliver communication and business priorities
    • Understanding areas of vulnerability in your tools and capabilities that you may not be thinking about
    • Thinking critically about your digital strategy in strategic communications functions, looking at policy and governance needs in these areas
    • Taking action and creating the type of team to engage and inform the thinking of senior leaders on the design, use and implementation of communications and information technology in a digital world
    • Measuring the results of your efforts to engage and inform the thinking of senior leaders

     BONUS GUIDE: The 4 Types of PR Measurement Dashboards

    • Kevin Kautzky

      Kevin Kautzky

      Communications Group Manager – Energy and Environment
      Pacific Northwest National Laboratory
    • Courtenay Rojas

      Courtenay Rojas

      Software Developer, Custom Development | Information Technology
      Pacific Northwest National Laboratory
  4. 9:15 am

    How to Manage the First 5 Hours of a Crisis

    The answer to the question posed by the session title is simple: Activate your existing crisis plan. Unfortunately, nearly half of communicators surveyed by PR News last year said they have no crisis plan or were unsure if they had one. This session will provide you with the essentials you need for your plan so you can manage the first five hours of a crisis, and with actionable tips for those of you who have a plan in place.

    We’ll cover:

    • How to keep your crisis plan simple and clear enough so that it can be activated immediately and effectively by you and your organization
    • The specifics of crafting a message for the first five hours of a crisis
    • Managing media queries and coverage in the first five hours
    • Timing and tone of your crisis response

     BONUS CHECKLISTS: Managing the 3 Phases of a Brand Crisis

    • Atle Erlingsson

      Atle Erlingsson

      Head of Communications
      SAP North America
  5. 9:35 am

    How to Identify and Cultivate Influencers for Your Brand

    With the pool of full-time journalists steadily shrinking, bloggers, local celebrities and industry experts with large social followings have become indispensable additions to a communicator’s contact list. We’ll catch you up on the latest tactics for finding and working with the influencers most likely to be trusted by your target audience.

    You’ll learn how to:

    • Identify influencers who are brand appropriate and who have a high engaged audience
    • Manage and assist influencers throughout the content creation process to make sure your brand is thoughtfully integrated
    • Ensure influencers are appropriately compensated and credited for their efforts
    • Get ready and manage the groundswell of attention and feedback

    BONUS TEMPLATE: Sample Influencer Agreement

    • Tony Balasandiran

      Tony Balasandiran

      Account Supervisor
      Flowers Communications Group
  6. 9:55 am

    How to Use Facebook Insights Results to Improve Your Social Media Engagement

    Among social platforms, Facebook has the best native measurement and data collection capabilities. In 20 short minutes you’ll learn how to better use those capabilities to your advantage and make data inform every decision you make on Facebook.

    You’ll learn how to:

    • Set a clear goal for a Facebook campaign, post or ad that will inform not only the format and content you choose, but will keep you from getting distracted by metrics and analytics that can be irrelevant to your main business objective
    • Use Facebook Insights to develop ideas that are highly specific and measurable
    • Apply the lessons of audience insights to future Facebook campaigns and posts
    • Stay current with the latest metrics offered by Facebook Insights

    BONUS CHART: PR/Social Media Measurement Framework

    • Kathleen Lukasik

      Kathleen Lukasik

      Vice President, Social Analytics
      Ogilvy
  7. 10:15 am

    Networking Break

  8. 10:30 am

    How to Tweet With Personality and Authenticity for Your Brand

    Twitter isn’t just a platform on which to advertise and promote a product or service, it’s an opportunity to delight. In this session you’ll develop a new mind-set for Twitter, one in which you’re focused on engaging in conversation, identifying niche areas and—most important—having fun with your followers. 

    You’ll learn how to: 

    • Use Twitter to play off pop culture with an inventive array of images, GIFs and videos
    • Challenge your team and others in your organization to come up with new ideas
    • Target new niche topics of interest that you may not have considered previously
    • Use your followers comments and interaction with you as sources of new ideas
    • Be selective about which trending topics to use as content ideas on Twitter
    • Measure the effectiveness of your content on Twitter

    BONUS CHECKLIST: Getting Buy-In for Paid Social Media

    • Adam Rucker

      Adam Rucker

      Social Media and PR Communications Specialist
      Southwest Airlines
  9. 10:50 am

    How to Use LinkedIn Better to Market Your Services and Expand Your Brand’s Audience

    Brands (especially b2b brands) have found great success on LinkedIn driving leads, displaying their brands’ expertise and attracting new audiences on the platform. LinkedIn may not have the glitzy patina of Facebook and Snapchat, but it has seen steady growth in the last decade, with 467 million members as of March 2017, up from 450 million in the previous quarter. Our trainer will show you how to rethink your LinkedIn strategy and use the expanding power of a social media player that continues to be a thorn in Facebook’s side.

     You’ll learn how to:

    • Create a branded LinkedIn profile page that best represents your messaging priorities
    • Showcase the brightest minds in your organization to drive thought leadership
    • Create compelling LinkedIn content to drive traffic to your website and other channels
    • Find influencers and like-minded potential collaborators on LinkedIn
    • Showcase office life and organizational culture on LinkedIn to attract new talent

    BONUS TIP SHEET: 5 Ways Your B2B Brand Should Think Like a B2C on Social

    • David J.P. Fisher

      David J.P. Fisher

      President/Business Coach
      RockStar Consulting
  10. 11:20 am

    How to Use SEO Tactics to Make Your Media Pitches More Effective

    Search engine optimization and PR have much more in common than you may think. Although the metrics and methods of each profession may be different, SEO specialists and PR pros are both focused on earning exposure for their brand or for their clients. Learn how to pitch the media and measure your success with the mind-set of an SEO expert.

    In this session, we'll cover:

    • How to identify new people and places to pitch by thinking like an SEO expert
    • The only thing you need to know to add SEO value to your media placements
    • How to include SEO metrics in your PR results for more impressive reporting
    • Resources you’ll need to keep your SEO expertise up to date

    BONUS CHECKLIST: SEO Essentials

    • Matt Vazquez

      Matt Vazquez

      Senior Marketing Associate
      Stone Temple Consulting
  11. 11:40 am

    Speed Networking

  12. 12:00 pm

    Luncheon Keynote Presentation: How to Put Creative Design at the Heart of Your Communications Strategy

    GE is embarking on a brand shift as all industry moves into a digital era. If you go to bed as an industrial company, tomorrow you’ll wake up a software and analytics company. So, this 125-year-old company is taking on the speed and agility of a startup, while using creative design and visual storytelling as critical parts of communicating that brand strategy. Steve Swanson, Creative Director for GE Digital, will show you how to apply the viewpoint of a designer to your own brand storytelling.

    • Steve Swanson

      Steve Swanson

      Creative Director
      GE Digital
  13. 1:00 pm

    Networking Break

  14. 1:10 pm

    How to Make Your Facebook Ads Pay Off

    If you want to build brand awareness on Facebook, you must buy ads or it will take forever; the social platforms use algorithms that favor advertisers, and you will not grow your presence quickly unless you advertise. We’ll show you how to use the right metrics to make sure your paid posts on Facebook are connected to your business goals while engaging the largest possible audience—all without breaking the bank.

    You’ll learn how to:

    • Put budget behind your Facebook posts effectively
    • Use the targeting power of Facebook ads
    • Obtain third-party credibility from bloggers and influencers for your paid posts
    • Set clear PR/social goals for your ads
    • Show positive, measurable results so you can win more budget from the C-suite

    BONUS TIP SHEET: Practical Social Engagement Techniques

    • Monique Terrell

      Monique Terrell

      Director, Digital Strategy
      College of American Pathologists
  15. 1:30 pm

    How to Become a Better Storyteller in 20 Minutes

    Jill Pollack will share the trifecta of successful PR stories when much is at stake. This quick look at how stories can help us manage change, increase engagement or build a brand will explore how great storytelling strategies are the key to connecting your audience's thoughts to their emotions, which will ignite their desire to take action. We’ll look at some of the most potent elements of story craft and how to apply them to a pitch/article/presentation/content marketing strategy.

    You’ll walk away with:

    • A strong understanding of why and how stories work in business
    • Essential questions you need to ask before you start writing
    • A new level of confidence in your own skills and creativity
    • Practical strategies for structuring and presenting messages
    • New methods for identifying and understanding your audiences

    BONUS TIP SHEET:  The Craft of Rewriting in the Active Voice

    • Jill Pollack

      Jill Pollack

      Founder and Director
      StoryStudio Chicago
  16. 1:50 pm

    How to Write Email Subject Lines Reporters Can’t Resist

    With an ever-shrinking pool of full-time journalists to pitch to, it's harder than ever to get brand messages heard and covered by the media. Although communicators are leaning more on content marketing and social platforms for their messaging, senior leaders and clients still insist on traditional—and coveted—earned media. And without great subject line writing skills, there’s little chance of getting it. Find out what works best for a sadly endangered species—journalists at trusted media outlets.

    We’ll discuss:

    • Which subject lines are most likely to get noticed
    • Writing subject lines that make clear that you have something of real value to offer the reporter
    • Communicating the respect you have for the reporter’s time—right in the subject line
    • Making data central to your subject line
    • Matching the right subject line with the right reporter, and not overdoing it

     BONUS CASE STUDY: Media Pitching Lessons From the Purring Engine of GM’s PR Team

    • Andrew Hayes

      Andrew Hayes

      Vice President, Corporate Communications
      Fifth Third Bank
  17. 2:10 pm

    How to Build Relationships With Busy Reporters

    Are you coming off as genuine or as a pest with reporters? As you juggle tasks and roles each day (and night) you might not be taking the time to answer that question properly. In this session our trainer will have you look into a figurative mirror and see where you stand along the genuine/pest scale, and what you can do to be seen as a resource instead of as an annoyance.

    A few of the topics we’ll discuss:

    • Conducting genuine and mutually beneficial social media outreach with journalists
    • Knowing your media targets, and engaging with them
    • Examples of the kinds of content and resources most sought after by the press
    • How not to burn bridges with reporters
    • Honesty in communications with the media—including honesty about the withholding of relevant information

    BONUS TIP SHEET: 5 Ways to Build Relationships With Media Before a Crisis Hits

    • Edna Boone Johnson

      Edna Boone Johnson

      Vice President, Communications & Brands
      Michelin North America
  18. 2:30 pm

    Networking Break

  19. 2:50 pm

    How to Craft Press Releases With High Impact

    Good press release writing is about more than just using the right words: They have to be in the right place. It’s imperative to cater to what reporters want and the desires of your organization at the same time, as well as observe certain traditions, but also to tell a story that arouses interest or empathy. To accomplish all these things can be a tricky balancing act. In this interactive session, our experts will assess your writing and coach you through ways to improve it.

    You’ll learn how to:

    • Write for your audience by focusing on the benefits to the reader of your product or service
    • Communicate to the reporter’s audience from the reporter’s perspective
    • Make it as easy as possible for media to run with your story
    • Put storytelling concepts ahead of internal marketing dictates, clichés and jargon
    • Use images to simplify concepts (while maintaining the accuracy of your content)

    BONUS CHECKLIST: Managing the Internal Approval Process for Press Releases

    • Christy Phillips-Brown

      Christy Phillips-Brown

      Director, External Communications and Community Relations
      Food Lion
  20. 3:10 pm

    How to Develop Creative Ideas for Snapchat and Instagram Stories and Find New Audiences

    If you’re with a B2B company, professional association or government agency, finding your visual identity for platforms like Snapchat and Instagram Stories might be the subject of weekly, or daily, meetings. Which doesn’t mean it’s an easy layup for all B2C brands either. This session will be geared toward organizations that feel they have no obvious visuals or visual themes to work with, and will show them pathways to endless streams of visuals. 

    What we’ll cover: 

    • Starting with employee engagement as a source of visuals and visual ideas for Snapchat and Instagram Stories
    • Determining who the people are beyond your organization who can tell your story for you on Snapchat and Instagram Stories
    • Determining the color or colors to emphasize in your visual storytelling—which color dominates your logo or calls to mind an emotional connection with your product or service?
    • Respecting your audience and asking why it would be interested in anything you share on channels that emphasize authenticity and fun

    BONUS GUIDE: How to Choose Between Instagram Stories and Snapchat

    • Grant Fuller

      Grant Fuller

      Director of Digital Strategy
      Public Communications Inc.
  21. 3:30 pm

    How to Be a Content Marketing Star for Your Brand

    Learn how to assign content creation and distribution roles for your communications team and create editorial calendars that tie directly into your brand’s or clients’ communications goals. Our trainer will show you how to develop only those content strategies that can be backed up with metrics that connect to an organization’s bottom line—and that’s the true measure of a content marketing star.

    You’ll learn how to:

    • Apply PR’s SMART (Specific, Measurable, Attainable, Relevant and Timely) goal setting approach to content marketing campaigns before they launch
    • Clarify your message for a cross-platform content marketing campaign
    • Map out a content plan, with clear team responsibilities
    • Follow your plan, but remain flexible
    • Track analytics and reports successes and misses

    BONUS QUICK LIST: Ideas for Visual Content Plus Real-World Examples

    • Krista Baddour

      Krista Baddour

      Manager, Content Marketing
      ShurTech Brands
    • Therese Van Ryne

      Therese Van Ryne

      Head of Global Public Relations & the Global Customer Reference Program
      Zebra Technologies
  22. 4:30 pm

    Closing Remarks

Speakers

  • Krista Baddour

    Manager, Content Marketing
    ShurTech Brands
  • Tony Balasandiran

    Account Supervisor
    Flowers Communications Group
  • Carolyn Barth

    Director, Digital PR & Media
    American College of Prosthodontists
  • Nicole Bersani

    Digital Media Coordinator
    Chicago Cubs
  • Dan Brennan

    Vice President
    SHIFT Communications
  • Obele Brown-West

    Senior Vice President, Digital Account and Engagement Lead
    Weber Shandwick
  • Noah Champion Buck

    Executive Director
    Wagstaff Social
  • Atle Erlingsson

    Head of Communications
    SAP North America
  • David J.P. Fisher

    President/Business Coach
    RockStar Consulting
  • Grant Fuller

    Director of Digital Strategy
    Public Communications Inc.
  • Matt Goldberg

    Marketing Associate and Founder, MBG Films
    Lyndex-Nikken
  • Kevin Hartman

    Head of Analytics, Consumer, Government & Entertainment
    Google
  • Andrew Hayes

    Vice President, Corporate Communications
    Fifth Third Bank
  • Edna Boone Johnson

    Vice President, Communications & Brands
    Michelin North America
  • Davis Jones

    Co-Founder
    Eazl
  • Kevin Kautzky

    Communications Group Manager – Energy and Environment
    Pacific Northwest National Laboratory
  • Kathleen Lukasik

    Vice President, Social Analytics
    Ogilvy
  • Kathryn McKenzie

    Senior Director, Content
    Abbott
  • Daniella Peting

    Social Media Manager, North America and Co-Lead, Global Social Media Center of Excellence
    Motorola
  • Christy Phillips-Brown

    Director, External Communications and Community Relations
    Food Lion
  • Jill Pollack

    Founder and Director
    StoryStudio Chicago
  • Brian Price

    Digital Marketing Manager
    Starwood Retail Partners
  • Courtenay Rojas

    Software Developer, Custom Development | Information Technology
    Pacific Northwest National Laboratory
  • Adam Rucker

    Social Media and PR Communications Specialist
    Southwest Airlines
  • Therese Van Ryne

    Head of Global Public Relations & the Global Customer Reference Program
    Zebra Technologies
  • Steve Swanson

    Creative Director
    GE Digital
  • Monique Terrell

    Director, Digital Strategy
    College of American Pathologists
  • Matt Vazquez

    Senior Marketing Associate
    Stone Temple Consulting
  • Wendy Widom

    Social Media Editor
    CBS

Networking

Don't miss this conference!
28+ Industry Leading Speakers
Don't miss this conference!
40+ Hours of Networking
Don't miss this conference!
98+ Senior-Level Attendees

Great event! I’m taking away valuable information and am excited to put the new knowledge to use!

Communications and Organizational Effectiveness Analyst, Hostess Brands, Inc.

Pricing

How-To Pass*
$999
Super Early Bird Rate (until May 12)
$999
Early Bird Rate (until May 26)
$1150
VIP Rate (until June 9)
$1250
Last-Chance Rate (until June 16)
$1350
Regular Rate (until June 23)
$1650

This pass includes access to:

  • Visual Storytelling Boot Camp 
  • Digital How-To Conference on June 23
  • Meals and networking opportunities on June 23
  • Executive Summary by PR News Staff and All Bonus Tip Sheets and Checklists
All-Access Pass
$1590
Super Early Bird Rate (until May 12)
$1590
Early Bird Rate (until May 26)
$1690
VIP Rate (until June 9)
$1790
Last-Chance Rate (until June 16)
$2090
Regular Rate (until June 23)
$2390

This pass includes access to:

  • Visual Storytelling Boot Camp on June 22
  • Digital How-To Conference on June 23
  • All meals and networking opportunities
  • Executive Summary by PR News Staff and All Bonus Tip Sheets and Checklists
Visual Storytelling Pass*
$1125
Super Early Bird Rate (until May 12)
$899
Early Bird Rate (until May 26)
$1025
VIP Rate (until May 9)
$1125
Last-Chance Rate (until June 16)
$1225
Regular Rate (until June 23)
$1525

This pass includes access to:

  • Visual Storytelling Boot Camp on June 22
  • Meals and networking opportunities on June 22

* The How-To Pass does not include access to the Visual Storytelling Boot Camp. The Visual Storytelling Pass does not include access to the How-To Conference.

Group Rates
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.

Nonprofit/Government Rates
Professionals at nonprofit/government organizations can take an additional $100 off each pass.

PR News Pro Subscriber Rates
PR Pro subscribers get an additional $200 off each pass. Not a subscriber? Become one today!

Convince My Manager

Need to get approval to attend the event? Download this justification letter template to send to your managers.

FAQs

What is PR News?
The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the How-To Conference and Visual Storytelling Boot Camp?
The How-To Conference, which includes the Visual Storytelling Boot Camp is a two-day conference where you’ll become immersed in real-world, tactical case studies on crisis communications, social media, measurement, media relations, influencer marketing, content marketing and brand enhancement.

Does PR News have a hotel room block?
PR News has a special room block at the Hyatt Regency Chicago for $259/night through the dates of June 19 to June 27. This discounted rate expires June 9 so book today! 

How can I become a sponsor?
A variety of event sponsorship opportunities are available for these industry-known events. Please contact Jonathan Politte at jpolitte@accessintel.com to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?
To be considered, please email Editorial Director, Steve Goldstein at sgoldstein@accessintel.com.

How do I register?
You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; clientservices@accessintel.com.

What is included in the registration price?
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 8 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?
We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; clientservices@accessintel.com for details.

What if I have a discount code?
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to clientservices@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the How-To Conference and Visual Storytelling Boot Camp that I did not find here. What should I do?
Email questions to clientservices@accessintel.com. You may also call 1-800-777-5006 for additional assistance.

Venue

Take in the sights and sounds that Chicago has to offer while attending PR News' How-To Conference on June 22-23.

TOP PLACES TO VISIT WHILE IN CHICAGO...

Millennium Park - This tourist favorite features "The Bean" and is a must-visit while in town. 

 The Field Museum - This natural history museum has more than 30 exhibitions you'll absolutely love! 

360 Chicago - 360 Chicago offers incredible views as you're 1,000 feet up on the 94th floor. 

 The Second City - This popular improv spot is famous for launching the careers of Tina Fey, John Belushi, Joan Rivers, Stephen Colbert and Steve Carell. 

 Museum of Contemporary Art - This musem is home to one of the largest collections of modern art in the nation. 

 Lincoln Park Zoo - This free zoo has over 1,200 animals including apes, zebras, lions, otters and elephants.

Hyatt Regency Chicago

151 East Wacker Drive
Chicago, IL 60601

PR News has a special hotel room block at the Hyatt Regency Chicago for $259/night for the dates of June 19 through June 27. This discounted rate expires June 9. Book your room today!

Sponsors

At PR News' How-To Conference, which includes the Visual Storytelling Boot Camp, sponsors will reach hundreds of PR and communications professionals looking to improve their acumen in crisis management, media relations, social media, influence marketing, measurement and more. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Jonathan Politte at jpolitte@accessintel.com

Sponsorship Benefits Include:

  • Your logo on all marketing and event materials
  • 2 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Contact

Questions

For questions related to event registrations, please contact:

Jessica Placencia
PR News
jessica@accessintel.com
301-354-1641

Sponsorship

If you would like to sponsor this event, please contact:

Jonathan Politte
PR News
jpolitte@accessintel.com
301-354-1716

Program

For information on programming and speakers, please contact:

Steve Goldstein
PR News
sgoldstein@accessintel.com