Big 4 Social Media Conference and Google for Communicators Boot Camp

August 9-10 | Grand Hyatt San Francisco

Featured speakers

  • Martijn Scheijbeler

    Growth & SEO Lead
    Postmates
  • Krista Seiden

    Analytics Advocate
    Google
  • Matt Prince

    Manager, PR and Brand Engagement
    Taco Bell
  • Steve Moskovitz

    Global Director of Social Media
    Oracle

Make your messages stand out

Eager to take your social media and Google efforts to the next level? Look no further than PR News' intensive two-day Big 4 Social Media Conference, which includes the Google for Communicators Boot Camp on August 9-10 in beautiful San Francisco.  

At this annual must-attend event, hundreds of communicators from B2B, B2C, nonprofit and government organizations will gather to share the new rules of SEO, how to build a following on Facebook, Twitter, Instagram and Snapchat and the latest influencer marketing strategies, among many other topics. At the Big 4 Conference you'll hear out-of-the-ordinary social media successes from 25+ speakers at Google, Oracle, Taco Bell, Edelman, Macy's, IBM and Postmates. 

Not-to-be-missed sessions include:

  1. 2:10 pm - 11:03 am

    Your Brand on YouTube: Build a Dedicated Following One Video at a Time 

  2. 9:00 am - 11:03 am

    How to Use Facebook Live to Broadcast Your Brand’s Story

  3. 10:45 am - 11:03 am

    Social Listening on Twitter: Translating Analytics into Engagement

  4. 3:15 pm - 11:03 am

    Instagram ROI: Low-Cost Tactics for Visual Storytelling 

PR News Big 4 Social Media Conference
Agenda | Speakers | Register

At the Big 4 Social Media Conference in San Francisco, you’ll delve into the latest features and opportunities offered by the Big 4 social media platforms and become an expert in giving users a unique experience on Snapchat, using Twitter’s Periscope app for your organization’s video strategy, visualizing your brand’s stories with Instagram, increasing organic reach on Facebook and more.

You'll also learn how to unlock the power of Google's suite of analytics tools including Google Analytics, Google Ad Words and the Google Keyword Tool during Day 2.

Big 4 Social Media Conference attendees will learn how to:

  • Cast and train influencers, spokespeople and brand ambassadors to star in your broadcast
  • Produce visually appealing, polished Facebook Live video without breaking the bank
  • Create a pre-broadcast plan to tease a Facebook Live stream before it goes live
  • How to determine what your purpose on Snapchat should be
  • What frequency and cadence you should snap with
  • How to strategize and design paid Snapchat geofilter campaigns that make the most of a small budget
  • Cast and train influencers, spokespeople and brand ambassadors to star in your broadcast
  • Measure the ROI of their ads, and communicate that to the C-suite
  • Use marketing automation to ensure you hit your ROI
  • How to use Twitter’s native analytic tool—and third-party tools—to get a better read on your brand’s image
  • Best practices in responding to both positive and negative tweets
  • Identify and engage the influencers most important to your audience
  • Draft an influencer collaboration agreement
  • Identify the most effective metrics to help make the business case for social
  • Build a dashboard that clearly communicates what’s happening in real-time
  • Produce a compelling measurement report
  • Creative ways to use Instagram’s direct messaging feature
  • The most effective ways to use filters and video on Instagram
  • Real-world examples of stories that resonated on Facebook, Snapchat, Instagram and Twitter

PR News Google Boot Camp
Agenda | Speakers | Register

PR News has developed an intensive full-day conference for communications and PR professionals seeking a foundational grasp of Google's capabilities. The Google for Communicators Boot Camp, which will be held at the Grand Hyatt San Francisco on August 9, 2017, is programmed to be an educational springboard communicators who are looking to leverage Google for their brand and will focus on AdWords, SEO, YouTube, what's next in Google and more.

Starting at 8:30 a.m. and ending at 4 p.m., this focused training will provide critical tools, strategies and insights that communicators need to take their Google efforts to the next level in today's digital environment.

Google for Communicators Boot Camp attendees will learn about:

  • Aligning your web pages with Google’s new algorithm
  • Understanding and enhance the user experience of your mobile site
  • Using the latest tools to uncover new SEO opportunities
  • How to use Google Analytics to ensure you’re targeting the right audience
  • Which metrics are the most meaningful for your organization and which can be misleading
  • Understanding the true ROI of your AdWords campaign
  • Using dashboards to measure the success of your campaign in real-time
  • Best practices in live-streaming on YouTube Live
  • Ways of leveraging YouTube’s native analytic and keyword tools
  • Google's product plans for the VR and AR markets
  • How to prepare for the coming age of voice search
  • How Google's mobile-first index is likely to evolve
  • What communicators need to know about Google's smart-home vision
  • The latest on 360-degree video

Agendas

Speakers

  • Holli Beckman

    Vice President of Marketing and Leasing Operations
    WC Smith
  • Chad Berndtson

    Director, Content Marketing & Social Media
    Palo Alto Networks
  • John Carroll

    Manager of Local Business Outreach
    Yelp
  • Stephen L. Crosby

    Director, Digital Media
    Hess Corporation
  • Brittany Detamore

    Social Engagement Strategist
    IBM
  • Sara Dunaj

    Social Media Manager
    Princess Cruises
  • Lauren Friedman

    Head of Global Social Business Enablement
    Adobe
  • Jerrick Haddad

    Global Social Media Advisor
    CEMEX
  • Ali Haris

    Sr. Manager, SEO
    Macy's
  • Bob Hastings

    Executive Vice President, Chief Communications Officer
    Bell Helicopter
  • Danica Kombol

    President
    Everywhere Agency
  • Andrea Limas

    Social Media Strategist
    University of San Francisco
  • Katy Martin

    Senior Account Manager
    Google
  • Jack Michelman

    Director of Business Development
    Status Labs
  • Steve Moskovitz

    Global Director of Social Media
    Oracle
  • Allen Plummer

    Digital Marketing Strategist
    Vanguard
  • Matt Prince

    Manager, PR and Brand Engagement
    Taco Bell
  • Nadia Petschek Rawls

    Social Media Director
    TED Conferences
  • Kristin Rimbach

    Content Development Manager
    ServiceNow
  • Miri Rodriguez

    Storyteller
    Microsoft
  • Jeff Rosenblum

    Author of "Friction: Passion Brands in the Age of Disruption," documentary filmmaker, founder of Questus
    Questus
  • Denise Safari

    COO & Managing Partner
    Evolution Sales & Distribution
  • Martijn Scheijbeler

    Growth & SEO Lead
    Postmates
  • Krista Seiden

    Analytics Advocate
    Google
  • Kelly Stone

    Senior Social Media Manager
    CompTIA
  • Chris Strub

    CEO
    I Am Here, LLC
  • Howard Tu

    Manager, Insights and Analytics
    Edelman
  • Mike Whaling

    President
    30 Lines
  • Melissa Wisehart

    Managing Director
    Moore Communications Group
  • Zach Wallis

    Practice Lead, Paid Search Marketing
    IBM

Networking

Meet New Friends, while Connecting with Colleagues from Past PR News Conferences!

The Big 4 Social Media Summit and Google for Communicators Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of social media and Google, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.

Networking Opportunities Include:

  • 2 Networking Breakfasts
  • 2 Networking Lunches
  • 4 Networking Breaks
  • 2 Team Exercises with Peers
  • An Opening Night Reception!
Networking at the Big 4 Conference
Networking at Big 4 Conference
Networking at the Big 4 Conference

Who Should Attend?

As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Big 4 Social Media Conference, which includes the Google for Communicators Boot Camp will allow you to do just that.

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Big 4 Social Media Conference and Google for Communicators Boot Camp:

  • Business Development
  • Communications
  • Community Relations
  • Content Creation
  • Content Marketing
  • Crisis Management
  • Digital PR
  • External Communications
  • Internal Communications
  • Lead Generation
  • Marketing
  • Marketing Communications
  • Measurement
  • Media Relations
  • Public Affairs/Issues Management
  • Public Relations
  • Research and Analytics
  • SEO
  • Social Media
  • Video

Attendee Bonuses

When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions. 

BONUS RESOURCE: A Facebook Live Production Guide

BONUS RESOURCE: Getting Buy-In for Paid Social Media

BONUS RESOURCE:  A Sample Influencer Collaboration Agreement

BONUS RESOURCE: The YouTube Creator Playbook for Brands 

BONUS TIP SHEET: Practical Instagram Engagement Techniques

You'll take away practical knowledge on how to:

  • How to use Facebook Live to broadcast your brand’s most compelling stories
  • How to develop a Snapchat presence
  • Creative ways to use Instagram’s direct messaging feature
  • How to use Twitter’s native analytic tool to get a better read on your brand’s image
  • The most effective metrics to help make the business case for social
  • Optimize your content for voice search
  • Target key phrases that are likely to be searched by voice
  • Prepare for conversational search queries
  • Determine the questions your audience asks and cater content around those questions
  • Produce a voice SEO strategy across several search engines

Venue

Flight Discounts

Book and save on your flight to the show with one of our two flight promotions:

Book your hotel room at the Grand Hyatt San Francisco with PR News' room block rate.

San Fran San Fran San Fran

Take in the sights and sounds that San Francisco has to offer while attending the Big 4 Social Media Conference on August 9-10.

TOP PLACES TO VISIT WHILE IN SAN FRANCISCO...

Golden Gate Bridge - Walking across the Golden Gate Bridge is an absolute must when visiting the Golden City. 

Alcatraz - The former Alcatraz prison sits just a ferry ride away from San Francisco and is a tourist favorite.

Fisherman's Wharf - This popular destination features waterfront restaurants of all types from French bakeries to oyster bars and so much more. 

Union Square - If you like shopping, you'll have to check out Union Square where you'll find major department stores as well as smaller boutiques. 

North Beach - Don't let the name fool you...North Beach is San Francisco's Italian quarter filled with beautiful cafes, shops and churches. 

Museums Museums and more museums! - Check out the San Francisco Museum of Modern Art , the Asian Art Museum, the de Young Museum and a planetarium, aquarium and natural history museum

Grand Hyatt

345 Stockton St
San Francisco, CA 94108

BOOK YOUR ROOM

San Fran San Fran San Fran

Pricing

Save $300 until July 28!
Big 4 Pass*
$1650
Super Early Bird Rate (Expired June 16)
$999
Early Bird Rate (Expired June 30)
$1150
VIP Rate (Expired July 14)
$1250
Last-Chance Rate (Expired July 28)
$1350
Regular Rate
$1650

This pass includes access to:

  • Big 4 Social Media Conference on August 10
  • Meals and networking opportunities on August 10
  • Executive Summary by PR News Staff and Measurement Bonus Tip Sheets and Checklists
Save $300 until July 28!
All-Access Pass
$2390
Super Early Bird Rate (Expired June 16)
$1590
Early Bird Rate (Expired June 30)
$1690
VIP Rate (Expired July 14)
$1790
Last-Chance Rate (Expired July 28)
$2090
Regular Rate
$2390

This pass includes access to:

  • Google for Communicators Boot Camp on August 9
  • Big 4 Social Media Conference on August 10
  • All meals and networking opportunities
  • Executive Summary by PR News Staff and All Bonus Tip Sheets and Checklists
Save $300 until July 28!
Google Pass*
$1525
Super Early Bird Rate (Expired June 16)
$899
Early Bird Rate (Expired June 30)
$1025
VIP Rate (Expired July 14)
$1125
Last-Chance Rate (Expired July 28)
$1225
Regular Rate
$1525

This pass includes access to:

  • Google for Communicators Boot Camp on August 9
  • Meals and networking opportunities on August 9

* The Big 4 Pass does not include access to the Google for Communicators Boot Camp. The Google Pass does not include access to the Big 4 Social Media Conference.

Group Rates
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.

Nonprofit/Government Rates
Professionals at nonprofit/government organizations can take an additional $100 off each pass.

PR News Pro Subscriber Rates
PR Pro subscribers get an additional $200 off each pass. Not a subscriber? Become one today!
 

FAQs

What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the Big 4 Social Media Conference and Google for Communicators Boot Camp?

The Big 4 Social Media Conference, which includes the Google for Communicators is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing the new rules of SEO and how to build a following on Facebook, Twitter, Instagram and Snapchat and the latest influencer marketing strategies, among many other topics.

Does PR News have a hotel room block?

Yes, we have arranged a room block at the Hyatt Regency San Francisco for $329/night for the nights of August 7 through August 11. This special rate expires July 17 so book today

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Jonathan Politte at jpolitte@accessintel.com to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at sgoldstein@accessintel.com.

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; clientservices@accessintel.com.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; clientservices@accessintel.com for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to clientservices@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the Big 4 Social Media Conference and/or Google for Communicators Boot Camp that I did not find here. What should I do?

Email questions to clientservices@accessintel.com. You may also call 1-800-777-5006 for additional assistance.

Testimonials

Don't take our word for it. See why hundreds of your peers have attended PR News conferences!

This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners

Sponsor

At PR News' Big 4 Social Media Conference and Google for Communicators Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

SPONSORSHIP BENEFITS INCLUDE:

  • Your logo on all marketing and event materials
  • 2 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Rich Hauptner at RHauptner@accessintel.com or 203-899-8460

Why Sponsor the Big 4 Social Media Conference?

  • Reach decision-makers and buyers who know the importance of having the right products and services for their social media efforts
  • Save on travel costs and meet with your current customers and potential new clients in one trip
  • Increase brand awareness to parties involved in social media, marketing, tech, PR and communications
  • Launch a new product or service to decision-makers in the social media community

Contact

Questions

For questions related to event registrations, please contact:

Jessica Placencia
Marketing Manager
PR News
jplacencia@accessintel.com
301-354-1641

Sponsorship

If you would like to sponsor this event, please contact:

Rich Hauptner
Director of Business Development
PR News
RHauptner@accessintel.com
203-899-8460

Program

For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News
sgoldstein@accessintel.com