Getting Share of Mind with Op-Eds that Push the Envelope

For timely, provocative, push-the-envelope client exposure, ink in the op-ed pages of newspapers can punch up almost any PR campaign. But such "sounding board" communications opportunities are often overlooked by PR professionals, according to Marilyn Ross, who authored the National Directory of Newspaper Op-Ed Pages (published by Communication Creativity in 1994; $19.95).