Here's the skinny on a new media opp: E-Zone Network is getting inside the heads of exercisers while they work out. Launched in March, E-Zone exercise and entertainment programs reach a captive audience of fitness-focused adults. The network provides programs for health club members via special headphones and monitors attached to cardio equipment, currently available at nearly 50 mid- to high-end health clubs nationwide, reaching more than 8,000 exercisers.
The E-Zone Network features a mix of acquired and original programs. But take note: the content team is looking to beef up its original programming, and therefore is eager for pitches covering a wide spectrum of fitness topics, from weight loss to high-intensity sports to athletic training trends.
While Chairman Dan Lowe is the main content developer for E-Zone, he is hard to reach. As such, try pitching sports info, nutrition tidbits and fitness advice to Richard Turski, vp of marketing, at [email protected]. Keep in mind that E-Zone's audience is slightly more female than male, with a median age of about 35. Turski says one of the main goals is to get people who don't often work out into the gym. The program's tone, therefore, is motivational, fast and fun.
"A 20-minute program on osteoporosis" is not in the groove, Turski says. Serious subjects are usually limited to two-to four-minute segments.
Source: PR NEWS Media Hotsheet, 10/4/99