Get Your Fitness-Focused Pitches in the Zone

Here's the skinny on a new media opp: E-Zone Network is getting inside the heads of exercisers while they work out. Launched in March, E-Zone exercise and entertainment programs reach a captive audience of fitness-focused adults. The network provides programs for health club members via special headphones and monitors attached to cardio equipment, currently available at nearly 50 mid- to high-end health clubs nationwide, reaching more than 8,000 exercisers.