While it could be a resource drain, Marcy Massura, digital community manager at Weber Shandwick, strongly recommends being prepared for the launch of Google+ brand pages. “This is like heading off on a space flight,” says Massura. “You can’t take off unprepared. You must be primed and ready to go.” To get ready, Massura offers a checklist of what to address now:
-
Build personal profiles that reflect the brand identity
-
Define your content strategy for the platform
-
Prepare budgets/workforce to manage this new community
-
Practice with new tools (Hangouts, Huddle etc.)
- Create lists and prepare target Circles
PR News subscribers can read more about Google+ in: "+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network."