Get Local Pitches Online

Got a great local angle for your pitch? Go straight to the online editors. Online newspapers are the top source of local news and information online for Web surfers who read
newspapers online. Those users tend to spend more time and money online than other surfers. According to a survey by Minnesota Opinion Research of 2,000 Americans who have been
online in the past six months, these users are looking first for local news, then for national news and then for entertainment news. It's not all good news for the papers online,
however. Half of all online users never seek out news online, and Yahoo! and AOL are close seconds to online papers as a source of local news. (Minnesota Opinion Research: Rusty
Coats, 952/835-3050 ext. 213, rusty_coats@moriresearch.com)