Generation Girl

Hachette Filipacchi joins with Generation Y media powerhouse Alloy.com to launch the companion Web site to its new title, ELLE Girl. Alloy, which generates astronomical traffic
from teen girls, will assist in generating editorial content for the site -- not to mention users. ELLE Girl, slated to launch in August and ELLEgirl.com, set for a June launch,
will provide an interactive community forum for teens -- a place to dish about fashion and beauty.