Executive Vice President, N.Y. Group Director
As New York group director, Gemma Craven leads the Social@Ogilvy team in New York City, focused on developing and executing on scalable social media and word-of-mouth strategies for global blue chip clients. Her role includes senior client relationships, digital crisis management, organizational development, training and social strategy.
Gemma also runs the New York cross-discipline group of Social@Ogilvy New York. This team comes from across the business units within Ogilvy and is focused on integrated social solutions that combine the deep disciplines that Ogilvy is known for—CRM, public relations, shopper marketing, advertising—and are rooted in what drives behavior. Her role focuses on sharing best practices, developing new business and training for New York staff.
Her experience in advising and leading clients in the development of community, conversation and reaching key influencers comes from 14 years working with some of the world's best-known brands, from the BBC and IBM to Microsoft, Unilever, The Gap and more.