Galvanizing Online Support for WTC and Pentagon Victims’ Children

A good PR crisis counselor always thinks five steps ahead. Knox Richardson's mind was racing after terrorist attacks flattened the World Trade Center and ripped into the side
of the Pentagon two weeks ago. Relief organizations had already kicked into high gear, searching for survivors and collecting donations of blood, food and supplies. But what
would happen to the children who'd been orphaned in the wake of the hijackings? Within hours of the attacks, Richardson tapped into listservs hosted by PRSA and Yahoo to raise the
issue with other communicators. Three days later, the Twin Towers Orphan Fund (TTOF) was born at a press conference in Bakersfield, Calif. It collected more than $10,000 on its
first official day of operation.