Fuel For Thought (On Integrated Communications)…

Mark Weiner, CEO of Delahaye, a division of Bacon's
, took us to task on our survey on integrated
communications (See PR News, Feb. 9, 2005). The gist of the
survey: The rhetoric about integrated communications hardly matches
the reality and corporate America, despite the constant chorus
about "teamwork," is still very much a universe of silos, where
advertising and PR are often like two ships passing in the night.
But Weiner disagrees. He writes: