From the PR NEWS Files: Bass Ale’s New Campaign

This week, a heavy wooden box - emblazoned with the phrase, "In a world of tireless press conferences and media events, there's always Bass Ale" - arrived at our newsroom as part of PR boutique Bragman Nyman Cafarelli's new campaign to tout the beer's new ad campaign, "The World Through the Eyes of Bass Ale (which also includes a re-launch of its Web site, http://www.bassale.com)."