Most mid-level managers would rather be CEO at Wal-Mart than Bridgestone, according to a new corporate reputation survey from Brouillard Communications. While it's no surprise
that America's friendliest retailer won out over its most beleaguered tire manufacturer, the survey offers a few unexpected twists. Brouillard surveyed 500 upper- and mid-level
managers at companies with 500 or more employees about which company they would prefer to lead. Wal-Mart, Microsoft, Coca-Cola, AOL Time-Warner and Exxon-Mobil topped the list.
The same respondents also cited Exxon-Mobil, Microsft and AOL among the top five they would prefer not to lead. Philip Morris also made the latter list, along with Cisco Systems.
Bridgestone/Firestone, however, garnered 78% of the votes for being the most controversial and getting the worst press. (Allan Ripp, Brouillard, 212/721-7468, [email protected])
From the Mouths of Middle Managers
