The Top Places to Work in PR: Corporate—Best Buy

This one-stop shop for electronics, software and more is also a place that’s known for its “fun,” “creative,” “diversified” and “open” work environment. In fact, its communications department has been on the forefront of adopting digital solutions that connect the 155,000 employees scattered throughout the company.

Specifically, the company’s internal social network, Blue Shirt Nation, was launched by two corporate marketers in 2006 to fuel collaboration among employees. Now, the number of active users has surpassed the 25,000 mark and includes everyone from senior executives to store clerks. The network is used as a forum for voicing opinions and changing ideas. It has also been credited with increasing participation in Best Buy’s 401(k) plan and reducing turnover.

This method of connecting employees and empowering them to effect change within the organization is a telltale sign of Best Buy’s commitment to cultivating an open environment that “fights bureaucracy every day.”

“Titles are not an issue,” says one employee. “Whether it’s an executive vice president or a coordinator, we have access to everyone.”

This, coupled with an employee discount program and stock options, makes for a dedicated, happy staff. Plus, the company is serious about the advancement of women through WOLF, a network of thousands of employees who work with individuals, brands and communities to build strong women leaders. PRN

October 19, 2009