CSR Awards: Overall Leader in CSR Practices: PR Firm – Carmichael Lynch Spong

Impressive internal environmental stewardship, efficient nonprofit partnerships that foster community outreach and effective CSR communications efforts propel Minneapolis-based Carmichael Lynch Spong to the top in CRS practices by a PR firm. CLS’ internal environment actions are sweeping: utilization of 100% wind-sourced power; the use of sustainable office products; energy-efficient lighting and commuter incentive benefits are just a few of these efforts.

Community Outreach

In the community, CLS partners with Sharing & Caring Hands, a homeless shelter, to serve meals. For the past two summers, CLS has led a joint-agency food drive, Grub Round-Up, which helped collect more than 2,000 pounds of food and $3,000 in donations in 2009.

Communications Expertise

Naturally, CLS lends its communications expertise to assist nonprofit groups that help those in need. This work included helping American Humane raise awareness of the link between violence to animals and violence to women and children, and advocating for a livable wage and improved workplace conditions in developing nations for Fair Trade Certified. ■

Honorable Mention:

MWW Group —

­ Besides creating and implementing innovative CSR strategies for its clients, MWW and its employees support numerous community service projects on national and local levels, including Feeding America, which keeps food banks stocked, and Keep a Child Alive, supporting the fight against AIDS.

March 1, 2010