CSR Awards: Employee Relations – BNY Mellon

Campaign: BNY Mellon Community Partnership

In 2008, asset management and securities services company BNY Mellon created the Community Partnership, a worldwide employee volunteering, team fundraising and charitable giving program supporting the communities where its staff lives and works.

With research and employee feedback supporting extensive options for employee giving and an emphasis on teams and recognition, the Community Partnership is self-directed, with team captains managing individual projects. The biggest challenge, says Kathleen G. Charochak, VP and manager of community relations and employee programs at BNY Mellon, was creating a program global in scope yet flexible enough for regional variation. “To achieve this we formed Regional Community Partnership Committees serving each international country or region and comprised of employees and managers,” says Charochak.

In the two years since the launch of the Community Partnership, the level of employee volunteering and fundraising has tripled, contributing nearly 47,000 hours of service on 1,100 volunteer teams and, in the process, raising more than $15.3 million. ■

Honorable Mentions:

ADC Foundation: ADC Rebrands & Refreshes Its Annual Giving Campaign —

ADC renewed its employee giving campaign with a new “ADC Cares” logo and a streamlined foundation intranet page. Fundraisers such as a bowl-a-thon increased employee participation by nearly 400% from 2008.

Clif Bar & Company: Employee Eco-Education —

To spread the word internally on the importance of environmental action, Clif Bar hosted events for grassroots organizations at its headquarters, encouraged volunteerism and offered cash incentives to employees who made eco-friendly home improvements, or walk or ride a bike to work.

Deloitte: Greening the Dot —

To environmentally empower its employees, Deloitte started the Green Striders Club, in which workers gauged their home and office footprints via regular surveys; revitalized its Green Leadership Council; and launched a GreenShare collaboration site to share employees’ green tips.

The Regence BlueCross BlueShield: 2009 Employee Giving Campaign —

In addition to using online newsletters and office memos to get the word out that every dollar counts, management pushed a “roving cart” with Giving Campaign information through Regence offices. The result: 63% of its employees gave in support for nonprofit organizations, exceeding their goal by 3%.

U.S. Fund for UNICEF & American Airlines: Change for Good —

For American’s Change for Good volunteer effort with UNICEF, employees annually vote on projects to fund. They also have the chance to be selected to visit a developing country to see firsthand how their work makes a difference.

March 1, 2010