PR News Announces CSR Awards Finalists


No longer a “nice to have,” CSR programs have become de rigueur among brands and organizations of all stripes. PR News’ CSR Awards run the gamut, from Cause Branding to Environmental Stewardship to Social Good. This year’s awards luncheon will take place at the National Press Club, in Washington, D.C., on April 7 (to register, visit www.prnewsonline.com). For  sponsorship opportunities, please contact Diane Schwartz at dschwartz@accessintel.com.

Agency CSR A-List Winners  
• APCO Worldwide • Cone Communications
• Edelman • FleishmanHillard • Havas PR
• MSLGROUP • RF|Binder • Weber Shandwick

Hall of Fame Inductees
• Hyundai Hope on Wheels • Johnson & Johnson
• Microsoft • TOMS – One For One Movement
• The Walt Disney Company

CSR Professional of Year
• Linda Arnold – Monsanto • Amy Hargroves – Sprint
• Paul Massey - Weber Shandwick
• Jim Murren – MGM Resorts International
• Dennis Pittman – Smithfield
• Dato’ Rohana Rozhan – Astro Malaysia Holdings Berhad

Corporation with more than 25,000 employees
• Caesars Entertainment • Craftsman
• Oracle • Sprint • Thermo Fisher Scientific

Corporation with less than 25,000 employees
• Constant Contact • FMC Corp.
• Gage Products Company
• Takeda Pharmaceuticals International Co.
• TD Ameritrade

Annual Report
• APCO Worldwide • AHA! • Dell Inc.  
• Massachusetts Convention Center Authority
• Lifetime Healthcare Companies  
• Pirelli • ViaCommunity

Blog
• Cone Communications • General Motors  
• Kimco Realty • Network for Good
• RF|Binder Partners  

 Cause Branding Campaign
• AT&T and FleishmanHillard • JetBlue Airways  
• Largemouth Communications  
• Mary Kay Inc.  
• MasterCard • RF|Binder Partners  
• Weber Shandwick and ExxonMobil  

Community Affairs
• Covanta Energy • Fannie Mae  
• Havas Worldwide • Office Depot Foundation  
• Ogilvy Public Relations and Bristol-Myers Squibb  
• The Quaker Oats Company  

Corporate-Community Partnership
• Blick&Staff Communications • Clear Channel  
• FleishmanHillard • Health Care Service Corporation  
• Toys “R” Us Inc. and Shaquille O’Neal  
• Wells Fargo & Company  

CSR on a Shoestring
• Covance-CARE Nepal SMILE • Post No Bills  
• RF|Binder Partners
• Rogers & Cowan and Cause Swarm • TerraCycle  

Diversity Communications
• ChangeMakers • General Motors • Kaiser Permanente
• Novo Nordisk Inc. and Biosector 2
• Time Warner Cable Media  

Employee Relations
• Advent Integrated • Assurance Wireless
• Fahlgren Mortine • MGM Resorts International  
• RBC Blue Water Community Makeover
• Viacom’s Viacommunity • Weber Shandwick  

Employee Volunteer Program
• Bacardi Limited • Nestlé Waters North America   
• Quaker Oats • RF|Binder Partners - Capital One’s One Week: “Investing
for Good” One Community at a Time • RF|Binder Partners - CVS Caremark:
Building Healthier Communities - One Shoreline at at Time  

Environmental Stewardship
• American Airlines and Weber Shandwick  
• Baylor Health Care System • Ford and OgilvyEarth  
• Golden State Foods • ICU Eyewear • Saatchi & Saatchi S  

Event: CSR/Green Focus  
• AMD’s Green Army • Bacardi Limited • Entergy Corporation • Glad Trash  
• MGM Resorts International • NBCUniversal • RF|Binder Partners

AMD’s Green Army, a finalist in the Event: CSR/Green Focus category.

AMD’s Green Army, a finalist in the Event: CSR/Green Focus category.

Facebook Communications Campaign
• EMD Serono Inc.  
• Hyundai Hope on Wheels and Finn Partners  
• Hyatt Corporation • The Marcus Group Inc.  
• MasterCard & Weber Shandwick   
• Toys “R” Us, Inc. and Alex’s Lemonade Stand Foundation
• Welch Allyn  

Green PR
• Cone Communications • Entergy • Ford & Ogilvy Earth
• Lippe Taylor • Ulled Asociados

Ulled Asociados’ We Art Water Film Festival, a finalist for Green PR.

Ulled Asociados’ We Art Water Film Festival, a finalist for Green PR.


Human Rights Communications
• Buchanan Public Relations • Green Mountain Coffee Roasters • MWW  

Media Relations
• Food Network • Havas PR • MWW • Scholastic Summer Challenge
• SKDKnickerbocker • Weber Shandwick and ExxonMobil


Nonprofit Partnership
• ArcelorMittal USA • CA Technologies • FedEx • JetBlue Airways
• Raytheon and MATHCOUNTS • Time Warner Cable and 826 National  

Pro Bono
• CGI • Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour
• Weber Shandwick  

Product Design/Redesign
• Blick&Staff Communications • Cone Communications
• International Flavors & Fragrances  

Recycling Program
• Golden State Foods • JetBlue Airways • Sprint Buyback • TerraCycle  

Social Good  
• The California Endowment • Clear Channel • DeVry University
• Ford and OgilvyEarth • Mashable • Novartis International AG • Raytheon
• SIA Lattelecom  

Social Media Campaign
• Cause Swarm/Flash Flood For Good at Clinton Global Initiative
2013 Annual Meeting • Cone Communications - Nestlé Waters North America
• Cone Communications - Unstoppable Happiness  • Hyundai Hope on Wheels
and Finn Partners  • NBCUniversal • RF|Binder Partners • Welch Allyn   

Stakeholder Engagement
• Bombardier Aerospace • Goldcorp • Micato Safaris  
• OMV Petrom, Graffiti PR, BBDO, Webstyler, GMP PR  
• OPET Revolutionizes Volunteerism • Strategic Public Relations Group   
• Time Warner Cable Media  

Sustainability/CSR Report
• Adobe’s Create Change 5-Year Data Visualization • Advent Integrated
• AECOM Technology Corporation • AGCO • Brown-Forman Corporation  
• Hormel Foods with Burson-Marsteller and Proof Integrated Communications
• Coca-Cola Enterprises’ 2012/2013 Sustainability Report  
• IHS Inaugural Corporate Sustainability Report • International Paper
• Monsanto Company
 
Video Initiatives
• AT&T • Cisneros Media • International Flavors & Fragrances • Toyota & 360i  
• Toyota and Discovery Education
• Viacom’s Support for the AT&T It Can Wait Campaign • Viridian  

Volunteer Program
• Hilton Worldwide • Jackson in Action Volunteer Program •  JetBlue Airways
and New York Restoration Project • Oracle Volunteers • RF|Binder Partners  
• Thermo Fisher Scientific Community Action Council

Workplace Innovation
• Benevity • Entergy’s Power To Care Campaign


This article originally appeared in the March 17, 2014 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.




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