2013 PR People to Watch: Allison Fried

Allison Fried, Manager, Internal Communications, Consumer Electronics Association (CEA)

Since joining the Consumer Electronics Association (CEA) in 2006, Allison Fried has been developing new and improved PR tools for exhibitors to maximize their media coverage at the International Consumer Electronics Show (CES). Fried spent the first six years of her career focused on exhibitor PR, enhancing the experience with the Exhibitor PR Kit, highlighting all PR opportunities, important deadlines, key contacts, awards programs and more at CES; planning and managing CES Press Day; and creating the “30-Second Exhibitor Press Pitch Video” campaign in 2011, offering exhibitors the opportunity to promote their latest products via a short video clip to registered CES media and analysts.

In 2012, Fried received the staff-nominated CEA quarterly spotlight award for her stellar management of the 2012 CES Press Day event. She was promoted from PR specialist to international communications manager the same year, expanding the CES Unveiled series of pre-International CES press events and working with PR agencies around the world to identify new markets. She has expanded the number of countries involved in the CES International Media Scholarship program, which allows qualified international journalists in the tech space to travel to and attend CES on a scholarship from CEA. Fried has also managed the International CES promotional video project known as CESTV for the past six years. What started out as a small video series devoted to spreading key information and educating CES attendees prior to CES, has transformed and expanded to the well-known, two-part series consisting of a multi-segment, pre-CES video program as well as on-site exhibitor videos.

Comments Off


About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.