2013 Social Media Icon Awards: Twitter: Best Use of Hashtags


Winner: Grand Ole Opry - #Love4Loretta

The Grand Ole Opry used Twitter to celebrate an old friend, iconic music legend Loretta Lynn. Lynn's 50th anniversary as an Opry member, set to be feted on Sept. 25, 2012, gave the Grand Ole Opry communications team the opportunity to grow its presence on Twitter while tapping other artists’ love for Lynn and engaging Lynn’s fan base to drive awareness and build buzz around the event.

Leading up to the event, the Opry interactive team of three canvassed tastemaker artists (plus artist management and publicity firms) with invitations to celebrate Lynn's landmark Opry anniversary by tweeting a message sharing what they love about Lynn and including the hashtag #Love4Loretta. Fans and followers were asked to do the same, and at the same time were engaged with questions about Lynn and opportunities to win prizes. The hashtag was incorporated into press opportunities, including pre-event country music media coverage, 650 WSM radio programming and show night coverage to grow the Opry's presence on Twitter.

With artists such as Miranda Lambert, Carrie Underwood, Reba McEntire, Luke Bryan, Martina McBride, Rascal Flatts and Bret Michaels (among others) participating with their own tweets, it’s no wonder the Opry sold out the 4,400 seat venue while reaching 3.9 million Twitter users (8 million impressions) and garnering 1,000 new Opry Twitter followers and 1,629 new followers for Loretta Lynn. —Scott Van Camp

 Honorable Mentions:

·      Guthy-Renker - #ProactivWorks

·      Neiman - #Tweettoshoot

·      SAP - #SAPChat

Return to Social Media Icon Awards 


2 Comments

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.