2013 Social Media Icon Awards: Technology

Winner: Simply Measured - Bringing Social Media Analytics to Life

Making sense of all out of a plethora of social media output—fans and followers, likes and tweets, pins and views, etc.— is both a huge opportunity and a daunting challenge for brands and communicators. Simply Measured helps communicators make sense of it all by assessing what content is truly making an impact through easy, digestible data visualization; correlating real-time social data across multiple social channels by providing a single place to measure, analyze and report on all your social media programs at once (Twitter, Facebook, Instagram, YouTube, Google+ and more); and by simplifying information sharing and collaboration between teams by providing a marketplace of best practice reports that can be exported to familiar Excel, PowerPoint and online tools.

Top brands such as American Express, AOL, Billboard, Microsoft, Samsung, Kia and UFC use Simply Measured to report on the true impact of their social media channels. Simply Measured is also a tool of choice for over 75 of the world's leading PR and digital marketing agencies including Edelman, Fleishman-Hillard, Weber Shandwick, Big Fuel, Universal McCann, Ogilvy and Voce Communications. In 2012, Simply Measured has significantly grown its user base, topping more than 50,000 users. As a result, the company has tripled both revenue and headcount over the last 12 months, established partnerships with leading companies including Klout and ExactTarget and recently became one of a select group of companies to be named both a Twitter Certified Product and a Facebook Preferred Marketing Developer. —Scott Van Camp

Honorable Mention:

·      Cision – Seek or Shout

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About Bill Miltenberg

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