2013 Social Media Icon Awards: Facebook: Marketing Campaign (Budget Under $10K)


Winner: CarMD.com Corp. - CarlMD Facebook Fans & Friends Contest

Automotive diagnostic tool company CarMD wanted to double its Facebook page fan base and expose the CarMD brand to more consumers within a brief, month-long period. To reach that goal, the CarMD marketing team launched a sweepstakes on Facebook that offered as a prize an Apple iPad2 plus two CarMD Vehicle Health System products. CarMD encouraged more entries by stating that it would double the prize (i.e., two iPads) 8,000 fans entered before the contest ended. The company further pushed “shares” by stating that it would offer a "bonus entry for every one of your friends who enters after you."

CarMD promoted the contest via its Facebook wall on a daily basis while engaging and answering questions about its product. Banner ads were placed on its YouTube and Blog sites, and an blast email was sent to current customers to announce the contest and encourage sharing and participation.

The contest hit its 8,000 Facebook fan goal within eight days. By the time the contest finished, CarMD had 12,835 fans—a 206% increase in fan base. —Steve Goldstein

Honorable Mention:

Strategic America - West Glen Town Center

Return to Social Media Icon Awards 


2 Comments

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.