Winner: Roush Fenway Racing - RFR Google+ Drive
Roush Fenway Racing was a pioneer on Google+ by NASCAR and sports teams' standards. To redefine and expand the fan experience beyond the racetrack, engage directly with fans and bring them “backstage” and interact with them day-to-day, RFR built and designed racing team and driver Google+ brand pages with engaging, genuine interaction.
This included Hangouts, posts, personal videos and photos from the pit crew, team and drivers themselves. The first ever 5-Driver Hangout—behind-the-scenes videos and team updates—dramatically increased search results for Roush Fenway Racing.
The RFR team was able to exceed its goal of 1 million fans in just 10 days, reaching 2.9 million in 80 days. The 5-Driver Hangout that was broadcast live to fans at Daytona has gained over 26,000 views on YouTube. —Bill Miltenberg
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