2013 Social Media Icon Awards: Best Infographic


Winner: NASDAQ OMX - NASDAQ Economic Infograph Reports

A drop in crude oil prices late last year led NASDAQ OMX to pump out a series of compelling infographics. The financial services corporation, which owns NASDAQ, started off with an infographic that examined historic price trends for crude oil. Broadening its brush, NASDAQ OMX also created infographics evaluating how those price trends have impacted the cost and amount of air travel in the U.S. for the last several years.

For a two-month stretch NASDAQ OMX broke down an economic report issued by the government in a digestible, easy-to-understand infographic. The images were then posted on NASDAQ OMX’s Facebook page, which saw a spike of 13,000 new fans, many of whom shared the infographics while asking for more. The effort also garnered a total of 8.3 million media impressions. The bottom line? NASDAQ OMX says it plans to do a lot more infographics this year. —Matthew Schwartz 

Honorable Mentions:

· Accenture

· Beyond - Facebook Sustainability

· Booz Allen Hamilton  - The World of 2040

· Finn Partners - StubHub's Election Breakdown Infographic

· Intel Corporation - An Internet Minute Infographic

· MSR Communications - How Personality Type Affects Social Media Behavior

Return to Social Media Icon Awards 

 

2 Comments



avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.