2013 Social Media Icon Awards: Best App


Winner: APCO Worldwide – Shot@Life Campaign

As part of the United Nations’ Shot@Life Campaign to decrease vaccine-preventable childhood deaths worldwide and give children “a shot” at a healthy life, partner APCO Worldwide designed and developed native iOS and Android mobile applications that celebrate childhood milestones and allow parents to connect to the campaign. Designed to build awareness about Shot@Life, the free Shot@Life mobile app helps parents tell the story of their child's first steps—of all kinds—by capturing photos and chronicling moments with a milestone tracker.

The app has been part of APCO’s five-year communications strategy for the campaign, and includes securing nonprofit partners to promote the campaign to key stakeholder groups, partnering with the private sector as a way to broaden awareness for the campaign and its goals and securing top-tier media coverage targeted at American moms.

In April 2012, Shot@Life's national launch at the Georgia Aquarium in Atlanta (which featured photographer Anne Geddes, former Ambassador Andrew Young and former First Lady Rosalynn Carter, among others) culminated in a nationwide celebration of childhood around the world. Shot@Life champions hosted more than 90 grassroots events across the U.S., and in Atlanta, the Shot@Life team joined more than 400 mothers and their children, health leaders and VIPs to celebrate this campaign milestone. Launch-related media coverage included The New York Times and Real Simple. —Steve Goldstein

Honorable Mentions:

  • Accenture - Outlook journal iPad App

  • Booz Allen Hamilton - Booz Allen Insights

  • EPIX

  • Pure Michigan - See and Share the Beauty of Pure

  • Michigan on Facebook

Return to Social Media Icon Awards 




2 Comments

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.