2013 Social Media Icon Awards: Best App

Winner: APCO Worldwide – Shot@Life Campaign

As part of the United Nations’ Shot@Life Campaign to decrease vaccine-preventable childhood deaths worldwide and give children “a shot” at a healthy life, partner APCO Worldwide designed and developed native iOS and Android mobile applications that celebrate childhood milestones and allow parents to connect to the campaign. Designed to build awareness about Shot@Life, the free Shot@Life mobile app helps parents tell the story of their child's first steps—of all kinds—by capturing photos and chronicling moments with a milestone tracker.

The app has been part of APCO’s five-year communications strategy for the campaign, and includes securing nonprofit partners to promote the campaign to key stakeholder groups, partnering with the private sector as a way to broaden awareness for the campaign and its goals and securing top-tier media coverage targeted at American moms.

In April 2012, Shot@Life's national launch at the Georgia Aquarium in Atlanta (which featured photographer Anne Geddes, former Ambassador Andrew Young and former First Lady Rosalynn Carter, among others) culminated in a nationwide celebration of childhood around the world. Shot@Life champions hosted more than 90 grassroots events across the U.S., and in Atlanta, the Shot@Life team joined more than 400 mothers and their children, health leaders and VIPs to celebrate this campaign milestone. Launch-related media coverage included The New York Times and Real Simple. —Steve Goldstein

Honorable Mentions:

  • Accenture - Outlook journal iPad App

  • Booz Allen Hamilton - Booz Allen Insights

  • EPIX

  • Pure Michigan - See and Share the Beauty of Pure

  • Michigan on Facebook

Return to Social Media Icon Awards 



About Bill Miltenberg

Community Editor at PR News.

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.