Seven Things You Will Learn in This Week’s Issue of PR News


1. In 2009, 71% of Americans with mobile phones were texting; in 2011 that figure rose to 78%.

2. When consumers learn a product they’re about to buy is made by a company they dislike, 40% of them won’t purchase the product.

3. Tech companies dominate the Top 10 Corporate Reputation list defined by media coverage. 

4. Leading up to the 2010 Breeders’ Cup, horse Zenyatta’s Twitter page drew 1,300 followers in one month

5. The Financial Times estimates that the Costa Concordia accident will cost Carnival Cruises $95 million.

6. An AMF Bowling Center mobile campaign drew 28,000 new members. 

7. If you’re new to New York City, beware of the Naked Cowboy. 




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.