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Winner: Ambre Morley
Associate Director, Product Communications, Novo Nordisk
Since joining Novo Nordisk in 2008, Ambre Morley has worked with the U.S. Biopharm and Diabetes Marketing brand teams to increase visibility within the media. For the Race with Insulin program, Morley successfully launched the branded Twitter account @racewithinsulin, working with her legal team and designers to include key safety information on the Twitter page. The Race with Insulin campaign has been featured in USA Today and was covered by CNN, Time.com and AP. —RD
In 2012 PR will:
“Be challenged. It’s becoming harder to do more with less.”
Hometown: Florence, Ala.
Favorite Sports Team: Alabama football
On Her iPad: Words with Friends
Favorite TV Show: True Blood
Honorable Mentions:
Leslie Campisi, VP & Partner, Affect Strategies: Campisi helped raise awareness for Omni Hotels & Resorts by engaging meeting and event planners through social media channels including Facebook, Twitter and blogs.
Nicole Esposito, VP, Full Picture: As the PR lead for the 2010 Victoria’s Secret Fashion Show, Nicole Esposito ran a multiplatform campaign that won its time slot in the U.S. and generated 3.8 billion media impressions in the weeks following the show.
Michael Manzo, Chief Marketing Officer, Openet Telecom: CMO since 2006, Manzo oversees all aspects of marketing and product management, and has successfully positioned Openet’s Service Optimization Software, which enables operators to better adapt to new challenge to an increasingly dynamic and uncertain marketplace.